Responsibilities

• Own the end-to-end strategy, design, production, and execution of a global event portfolio—spanning large-scale developer conferences, advertiser summits, trade show presence, roadshows, and intimate executive forums.
• Build the annual tentpole calendar and content architecture; integrate product launches, keynote narratives, demos, and earned media to maximize impact.
• Ensure world-class attendee experiences across in-person, virtual, and hybrid formats; oversee run-of-show, stagecraft, broadcast production, accessibility, and global localization.
• Operationalize full-funnel measurement for every program (registration, engagement, MQL/SQL conversion, pipeline, etc); continuously optimize for ROI.
• Drive cross-functional alignment with Sales, Product, Marketing and Communications to deliver unified narratives and post-event demand capture motions.
• Manage agencies and production vendors with clear KPIs, SLAs, and fiscal discipline.
• Define the brand architecture, positioning, and differentiated narrative; steward a global visual and verbal identity that scales across all touchpoints (ads, web, event production, etc).
• Lead the in-house Creative Studio with strong creative judgment and operational rigor; establish intake, workflows, SLAs, resourcing models, and a world-class asset library.
• Establish brand governance, naming frameworks, and co-branding standards; measure brand health (aided/unaided awareness, share of voice, NPS, traffic, and lift studies).
• Be the chief architect of our partner ecosystem; prioritize and activate alliances across technology providers, gaming studios, platform partners, and advertising clients.