Responsibilities

• Own Nest’s visual identity, brand voice, and persona development across families, payers, investors, employers, and employees
• Oversee website strategy, SEO management, and organic digital growth
• Lead social media content and engagement strategy
• Develop brand systems and creative assets that reinforce Nest’s mission and values
• Own investor and fundraising messaging and investor-facing brand strategy
• Oversee executive communications including CEO LinkedIn, speaking preparation, op-eds, podcasts, and PR
• Lead corporate storytelling and press strategy including major company announcements and milestones
• Manage awards strategy and visibility planning
• Develop and maintain sales enablement and payer marketing materials such as decks, one-pagers, and co-branded assets
• Directly oversee the Director of National Outreach and the broader outreach organization, including National Outreach Specialists and Local Market Outreach Specialists