VP, Marketing

New York, USA (Hybrid)

$230K/yr – $300K/yrSenior Level10+ years expFull time

Posted 5 months ago

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Job Summary

Lead the marketing function to scale multi-channel demand, craft durable category messaging, and drive revenue growth for a fast-growing SaaS business.

  • Own full-funnel marketing across paid, organic, email, content, webinars, events, and partner channels
  • Must-have: 10+ years in B2B SaaS or enterprise software marketing leadership
  • Standout: track record scaling marketing at high-growth companies and building scalable partner enablement programs

Job Description

Responsibilities

  • Institutionalize What’s Already Working
  • Identify the patterns, messages, and motions driving growth and turn them into repeatable systems and playbooks
  • Replace heroics with scalable processes
  • Build a sales enablement library the organization actually uses
  • Define and Defend the Category Narrative
  • Clarify who we are, what we stand for, and why we win
  • Build a brand synonymous with trust, reliability, and results
  • Position Cents and its leadership team as category experts through PR, thought leadership, and social media
  • Drive Revenue with Sales
  • Lead full-funnel marketing across paid, organic, email, content, webinars, events, and partner channels

Requirements

  • 10+ years of B2B marketing leadership experience in SaaS or enterprise software
  • Experience scaling marketing at high-growth or expansion-stage companies
  • Proven success building and leading high-performing marketing teams (5–15+)
  • Deep product marketing experience across complex or multi-product platforms
  • Demonstrated ability to translate positioning and messaging into measurable pipeline and revenue impact
  • Strong analytical mindset with a data-driven approach to decision making
  • Experience marketing to both end customers and channel or distribution partners
  • Familiarity with modern marketing technology stacks (Salesforce, Hubspot, Chilipiper, Gong, Looker, etc.) and AI-powered tools
  • Equal parts systems thinker and storyteller
  • A leader comfortable owning revenue outcomes — not just brand metrics

Benefits

  • Competitive salary
  • Equity
  • Unlimited PTO and paid holidays
  • Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability
  • 401(k)
  • Work-from-home and commuter stipends
  • Laundry reimbursements to support our customers' businesses
  • Comprehensive training, learning, and development programming
  • Access to hundreds of discounts and rewards from renowned vendors including deals on health & wellness, travel, dining, auto insurance, and so much more!
Cents logo

Cents

4.7 Glassdoor

Cents is a leading business management platform that helps laundry business operators grow, manage, and understand their business. With easy-to-use tools for point-of-sale, on-machine payments, revenue tracking, point-of-sale, and delivery services, Cents provides an all-in-one solution for managing the complexities of a laundry business. Designed with the unique needs of laundromats, dry cleaners, and multi-family/residential businesses in mind, Cents is the premier solution for entrepreneurs in the garment care industry. At the heart of Cents is a commitment to the industry's success, continually driving laundry businesses forward through ever-improving product solutions and strong community support.

Founded in 2019
New York, New York, USA
85 employees (6 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
240.9K
Monthly Google Ads Budget
$24.4K
Traffic Source Mix
Search
32.5%
Direct
57.2%
Referral
8.8%
Social
0.9%
Paid
0.5%

Headcount Trend

Current headcount: ~86

Marketing Team

Marketing Team Size
4 (5% of company)

Funding

Total Funding
$74.2M
Last Raise
$40M
Series B, 2 years ago

Funding History

  • Aug 2024
    Series B • $40M
  • Jan 2022
    Series A • $25M
  • Oct 2021
    Seed • $5M