Responsibilities

• Lead Integrated Marketing Execution: Own the development and execution of integrated marketing plans and campaigns that drive aggressive growth in attendance, membership, revenue, and audience reach, across in-person, digital, and in-school channels.
• Lead the planning and delivery of campaigns across paid, owned, and earned channels, ensuring each initiative is grounded in audience insight, tied to clear goals, and built for measurable performance.
• Manage the marketing calendar, budget allocation, and campaign prioritization across the team, balancing long-horizon brand campaigns with fast-moving promotional needs.
• Bring creative and operational rigor to every initiative: strong briefs, clear timelines, decisive creative reviews, and disciplined post-mortems.
• Drive Revenue and Audience Growth: Set and own the marketing targets for attendance, membership acquisition and retention, digital audience growth, school program engagement, and revenue contribution from marketing-led channels.
• Work closely with the Membership, Box Office, and Group Sales teams to align marketing programs with revenue goals and ensure campaigns are converting at every stage of the funnel.
• Develop and execute strategies for reaching audiences at a local, national, and global scale, including earned media, digital growth, creator partnerships, and in-school presence in support of the 2030 one billion audience reach goal.
• Identify and act on growth opportunities quickly, with the analytical discipline to know what's working, the judgment to scale it, and the willingness to cut what isn't.
• Own the Marketing Channel Strategy: Lead the channel strategy across paid media, email, SEO/SEM, social, content marketing, out-of-home, and partnerships, ensuring each channel has a clear role, an accountable team member, and performance benchmarks.
• Work in close partnership with the Digital and Product teams to ensure the website, app, and digital platforms are performing as conversion and retention tools, not just brand assets.

Requirements

• 15+ years of progressive marketing experience, with at least 4 years in a senior leadership role owning revenue or audience growth targets
• A demonstrable growth mindset: you have measurably moved numbers, attendance, membership, digital audiences, revenue, and you can speak specifically to how.
• A natural experimenter and early adopter, you actively seek out new tools, test new strategies, and build teams that are wired the same way.
• Deep expertise in integrated campaign strategy across paid, owned, and earned channels, with strong command of performance marketing, digital, email, SEO/SEM/AI & LLM, and content.
• Hands-on fluency with AI marketing tools and a clear point of view on how they accelerate output, improve targeting, and enable personalization at scale.
• A data-first operating style — you set targets, build dashboards, run tests, and make decisions based on what the numbers say, not what feels right.
• Deep expertise in marketing analytics, attribution modeling, audience segmentation, and performance measurement, with the ability to design the data architecture that powers growth decisions.
• Experience in destination, attraction, or entertainment marketing, theme parks, cultural institutions, tourism, live events, or similar contexts where managing audience flow, seasonal demand, and promotional architecture are core to the job.
• Excellent people leadership skills, you build strong teams, develop talent, give direct feedback, and create a culture where people do their best work and are held to a high bar.
• Exceptional communication and cross-functional collaboration skills, able to manage up, across, and down with equal effectiveness.
• This is a hybrid position with a Monday through Friday schedule.

Preferred

• A background in science, STEM, media, or education is a plus, experience translating complex or technical subjects for broad audiences is highly valued.
• Familiarity with advancement, development, or fundraising marketing contexts understanding how institutional marketing and philanthropy intersect is a plus.