VP, International Marketing & GTM at Squarespace | New York, USA | $360K/yr – $420K/yr

Squarespace

VP, International Marketing & GTM

New York, USA (Hybrid)

$360K/yr – $420K/yrSenior Level15+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Squarespace seeks a senior marketer to lead international expansion, including market-entry strategies and cross-functional alignment. The role emphasizes data-driven market research, localization, and building high-performing teams across new countries and languages. Candidates should have 15+ years of marketing experience, experience launching in new markets, and strong collaboration with agencies and creative teams.

Job Description

Responsibilities

Create high-impact local channel strategies and execute holistic marketing plans in partnership with marketing channel owners and agencies
Evaluate, plan and launch Squarespace’s entry into new countries and languages, including leading market research and product/market fit tests
Craft tailored product positioning and messaging that will resonate with key audiences
Determine the optimal team structure, including potential agency partners, and grow the team for success in new markets
Drive growth and impact across all major international KPIs: customers, revenue, conversion, marketing ROI, LTV, and retention
Contribute to the Product roadmap for each country and language by providing insights, market research, and data to drive prioritization
Maintain current knowledge of local cultural trends and media consumption patterns

Requirements

15+ years of broad-based marketing experience, ideally in consumer tech or a closely related industry
Proven success launching products in new markets without an existing presence
Experience building and leading a high performing marketing team
Collaborative approach, with experience influencing cross-functional teams in a complex organization
Experience managing agency partners
Deep knowledge across digital and traditional marketing channels
Deep understanding of marketing measurement across: conversion lift studies, MTA (multi-touch attribution) and MMM (media mix modeling)
Market research experience, and the ability to apply both qualitative and quantitative insights for maximum impact
Experience working collaboratively with internal and external creative teams and owning the briefing and review processes
Understanding of localization and how cultural perspectives influence go-to-market plans
Comfort navigating through ambiguity in a dynamic environment

Preferred

Language ability in Spanish, French, or German is a plus

Benefits

A choice between medical plans with an option for 100% covered premiums
Fertility and adoption benefits
Access to supplemental insurance plans for additional coverage
Headspace mindfulness app subscription
Global Employee Assistance Program
Retirement benefits with employer match
Flexible paid time off
12 weeks paid parental leave and family care leave
Pretax commuter benefit
Education reimbursement
Employee donation match to community organizations
7 Global Employee Resource Groups (ERGs)
Dog-friendly workplace
Free lunch and snacks
Private rooftop
Hack week twice per year

Squarespace

3.8 Glassdoor

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, and creating and managing social media presence with Unfold. Our team of more than 1,700 is headquartered in bustling New York City, with offices in Dublin, Ireland and Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit www.squarespace.com/about/careers. If you are a customer that needs help, we invite you to browse the extensive collection of guides in our Help Center: https://support.squarespace.com/hc/en-us. For more personalized support, you can email our award-winning Customer Support team anytime or live chat here: https://support.squarespace.com/hc/en-us/p/contact. Please remember Squarespace will never solicit your personal banking information or ask you to transfer money in connection with a job offer or interview. We also won’t reach out to you directly via phone or SMS without your permission or knowledge. For information about how to apply for our open roles, visit our Careers page at https://www.squarespace.com/about/careers. If you’ve received a suspicious communication about a potential career opportunity with us, please report it here https://www.squarespace.com/hr-inquiries. To report a possible scam on LinkedIn, please head to: https://www.linkedin.com/help/linkedin/ask/TS-RPS

Founded in 2003

New York, NY, US

1.9K employees (352 in marketing)

www.squarespace.com/about/careers

75% recommend to a friend

81% CEO approval