Responsibilities

• Organizational Leadership and People Management
• Manage the Team: Coach and guide the insights and analytics team to perform at its highest potential, supporting GSTV's cross-functional partners and addressing performance issues as needed.
• Set Objectives and KPIs: Define objectives and key performance measures for the organization, directing activities in a way that aligns with GSTV's culture and values while delivering results in a timely and cost-effective manner.
• Improve Team Collaboration and Delivery: Evolve day-to-day processes and culture as needed to enable greater collaboration, faster delivery, and increased impact.
• Manage Budgets: Draft and manage budgets and financial plans for your department and related projects, in conjunction with the SVP.
• Oversee Hiring: Lead hiring across your department.
• Category and Industry Expertise
• Serve as a Category SME: Act as a hands-on subject matter expert in key categories (e.g., CPG, Auto, QSR, Retail), representing GSTV in client and prospect meetings during pre-sales.
• Tailor Insights by Channel: Tailor insights and messaging across GSTV's OOH, digital, and retail media businesses, since the right recommendation often differs by channel.
• Partner with Sales: Work with sales during pre-sales to translate category and audience insights into specific campaign recommendations that drive stronger outcomes.

Requirements

• Extensive knowledge related to insights and analytics, including the experience leading, aligning and delegating under multiple strategies and priorities; Proven track record of leveraging analytics and large amounts of data to drive significant business impact; Experience working with 3P measurement partners, understanding the various methodologies and which partners to use when; Familiarity with using 1P data to derive insights or build measurement capabilities; Deep understanding of how different media is bought, sold, and measured across multiple platforms, including Display, Mobile, TV, Out-of-Home, Social, and other non-traditional mediums; Understanding of the data, analytics, and attribution needs of marketers within categories such as CPG, Auto, Entertainment, Retail, QSR, Finance, Travel/Tourism, and Politics is preferred; Experience in commerce media or retail media, ideally in the convenience channel, is a plus; Experience working with marketers and agencies in a client-facing role, partnering with sales and marketing teams; Demonstrated player/coach ability, acting as an SME with clients while coaching a team through change; Track record of championing change and effectively managing the implementation of new ideas and improvements; Strong relationship builder who continually finds ways to deepen stakeholder relationships and improve business satisfaction; Highly collaborative, with superior listening and communication skills, both oral and written, across internal and external stakeholders; Solutions-oriented strategic thinker who is equally comfortable operating tactically; Ability to work in a fast-growing, rapidly changing entrepreneurial environment; Intelligence, positive attitude, enthusiasm, high energy, and a team-oriented mindset; Ability and willingness to travel.