Responsibilities

• Brand Strategy. Continue building on the enduring brand foundations of TIAA Retirement Solutions — Ensuring Today. Securing Tomorrow. Anchor brand development in a deep understanding of TIAA's audiences, partnering with peers to strengthen marketing strategies across Plan Sponsors, Consultants, Participants, and Wealth Eligible segments. Manage teams across advertising, social, and paid media to bring audience plans to life with clarity and conviction.
• Partnerships & Sponsorship Activation. Maximize TIAA's collegiate and broader sports sponsorship portfolio by building a disciplined content engine that converts media assets, event integrations, and hospitality opportunities into compelling, multi-channel brand moments. Ensure that sponsorship investments are fully activated and connected to campaign and client engagement strategies.
• Integrated Campaign Leadership. Drive the development of integrated campaign strategies that bridge upper-funnel brand building with mid- and lower-funnel business outcomes. Lead paid media efforts and agency, social, and performance marketing teams to ensure consistency and effectiveness across the full audience journey.
• Creative Studio. Partner with the lead Creative Director to enhance the creative studio function across the US and India, setting the standard for quality, innovation, and on-brand execution across all content and advertising. Inspire internal and external creative partners to produce work that is both distinctive and purposeful.
• Team Leadership. Lead a team of approximately 20 senior to mid-level associates with a management philosophy rooted in clarity, generosity, humanity, and high-caliber work. Build talent, create development pathways, and foster a culture where companionship and excellence coexist.
• Executive Partnership. Serve as a senior brand advisor to Retirement Solutions leadership, translating business priorities into brand strategies and advocating internally for the role of brand in driving awareness, consideration, and client retention.
• Governance & Compliance. Partner with legal, compliance, and risk stakeholders to uphold brand standards and protect TIAA's reputation across all channels and activations.

Requirements

• Educational Requirements University (Degree) Preferred
• Work Experience 10+ Years Required
• Physical Requirements Physical Requirements: Sedentary Work
• Career Level 11PL
• 15+ years of experience in marketing, with at least 5 years of experience in a senior marketing The ideal candidate brings 15 or more years of experience across brand strategy, creative, and marketing disciplines, with meaningful experience leading large, integrated teams in complex organizational environments. Financial services experience is valued but not required — what matters most is a track record of turning brand investment into business results.

Preferred

• Additional preferred qualifications include a strong command of both B2B and B2B2C dynamics; demonstrated experience managing large-scale sponsorships or partnership portfolios; the ability to build and lead a content engine at scale; fluency in audience data and media measurement; and the credibility and communication skills to influence senior leadership with confidence and clarity.

Benefits

• Benefits and Total Rewards The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary .