Responsibilities

• Own Global Demand & Growth Outcomes
• Own and evolve global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impact.
• Translate company revenue goals into clear demand plans, forecasts, operating metrics, and execution roadmaps.
• Architect and operationalize a unified funnel strategy for sales‐led motions, ensuring seamless experiences, clear handoffs, and shared accountability with Sales and RevOps.
• Build & Scale a High‐Impact Demand Engine
• Lead end‐to‐end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketing.
• Identify, test, and scale the highest‐leverage demand channels, campaign types, and programs to drive qualified mid‐market and enterprise pipeline.
• Own enterprise marketing‐to‐sales funnel design, including qualification, scoring, routing, SLAs, and conversion optimization.
• Support expansion into new markets and geographies with scalable, repeatable demand frameworks.
• Partner Across the Go-To-Market Organization

Requirements

• 15+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing, including significant experience supporting enterprise sales motions.
• 7+ years in senior leadership roles with a proven ability to build and scale high-performing marketing teams.
• Demonstrated ownership of pipeline and revenue outcomes—not just lead volume—in complex, global go-to-market environments.
• Deep fluency in demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology (e.g., Salesforce, Eloqua or comparable platforms).
• Strong credibility with Sales and executive leadership, with a track record of building high-trust cross-functional partnerships.
• Excellent executive communication and storytelling skills.

Preferred

• Experience leading global demand and ABM programs in enterprise SaaS, data, AI, or digital media environments.
• Strong analytical and financial acumen with comfort owning CAC, LTV, pipeline velocity, and ROI.
• Proven experience leading organizational change, operational modernization, or large-scale transformation initiatives.
• Experience operating in multinational organizations and supporting growth across mature and emerging markets.
• Ability to think strategically and craft and deliver vision for growth opportunities, align marketing initiatives with business objectives and anticipate market shifts.
• Spirit of innovation and adaptability with the mindset to experiment, iterate and adapt quickly to changing market conditions, customer behaviors and competitive landscapes.
• Empathy and emotional intelligence to understand team needs, customer pain points to build relationships and drive buy-in.
• Willing to collaborate and share credit; open to feedback and constructive criticism; values team success over individual recognition.