Responsibilities

• Own all marketing data, reporting, and performance intelligence as the single source of truth.
• Build and maintain executive dashboards across funnel, channel, creative, and location performance.
• Define KPI frameworks (CAC, LTV, ROAS, MER, payback period, contribution margin, conversion rates, attribution).
• Ensure data integrity across web, CRM, app, paid media, and analytics systems.
• Partner with Finance and Operations to align marketing and business performance reporting, proactively surfacing insights and performance risks or opportunities in real time.
• Own strategy, budget allocation, and performance across all paid channels (Meta, Google, TikTok, programmatic, CTV, influencer).
• Set CAC and ROAS targets aligned with unit economics.
• Continuously optimize budget allocation based on performance data.
• Own attribution modeling and measurement infrastructure.
• Own full funnel performance from prospect to member to advocate.

Requirements

• 5+ years of growth marketing experience with ownership of paid media budgets, CRM, conversion infrastructure, and performance reporting at a consumer brand.
• Bachelor’s degree required, preferably in Marketing, Business, Economics, or a related quantitative field.
• Hands-on command of paid media platforms (Meta, Google, TikTok, programmatic) and analytics tools (GA4, attribution platforms, Looker, Domo, or equivalent BI tools).
• Proven experience building dashboards, defining KPI frameworks, and presenting performance to executive leadership.
• Deep fluency in CAC, LTV, payback period, ROAS, MER, and contribution margin, with the ability to defend these metrics to a CFO.
• Experience managing or leading digital agency relationships.
• Strong ability to partner with Brand and Creative teams without compromising performance outcomes.
• Working knowledge of CRM platforms, marketing automation, CMS systems, and consumer app growth (push, in-app, lifecycle).
• Experience with SEO, local search, and reputation management.
• Demonstrated experience using AI tools in marketing workflows, including creative production, paid media optimization, lifecycle marketing, content generation, and reporting automation.

Preferred

• Background in premium consumer health, wellness, fitness, beauty, or DTC categories preferred.
• Experience scaling multi-location or franchise brands preferred.
• Familiarity with longevity, biohacking, or health optimization preferred.

Benefits

• Competitive compensation package
• Growth opportunities as we expand nationally
• Supportive and inclusive work environment
• Meaningful work improving patient health and longevity outcomes
• Performance-based incentives (where applicable)
• Healthcare coverage
• 401(k) retirement savings plan
• Paid time off
• Employee discounts
• Training and development opportunities