Responsibilities

• Translate company-level strategy into a clear, integrated growth roadmap across acquisition and retention
• Partner closely with the CMO and senior cross-functional leaders across Marketing, Product, Finance, Data, Engineering, and Customer Experience to drive full-funnel growth
• Align paid, organic, lifecycle, and product-led initiatives into a unified operating model
• Accelerate acquisition of established businesses as a core pillar of LegalZoom’s three-year strategy
• Act as a senior cross-functional leader and trusted advisor, aligning stakeholders around shared growth goals
• Build, lead, and develop high-performing teams across Paid Media, SEO/AEO, Lifecycle, and Marketing Technology
• Own performance marketing strategy across Search, Social, Display, Affiliates, Partnerships, and emerging channels
• Optimize capital allocation using incrementality testing, marketing mix modeling, and advanced attribution frameworks
• Improve creative velocity and testing through AI-enabled tools and automation
• Identify and scale new acquisition channels aligned to both startup and established business segments

Requirements

• 12+ years of growth or performance marketing leadership experience with full-funnel ownership
• Proven track record scaling multi-channel acquisition while improving efficiency and lifetime value
• Deep expertise in paid media, SEO, lifecycle marketing, and marketing technology
• Demonstrated experience leveraging AI to drive measurable operational and performance gains
• Strong financial acumen with experience managing significant marketing investment
• Experience accelerating growth across multiple customer segments, including established businesses
• Data-informed leader with comfort defining metrics and building measurement frameworks
• Proven ability to build and scale high-performing teams
• Exceptional cross-functional leadership and executive communication skills

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include: Fertility, Mental Health, One Medical, Fringe lifestyle benefits up to $250