Responsibilities - Lead Dream Giveaway’s marketing strategy, with clear accountability for performance and for building a more structured approach to campaign planning, channel strategy, forecasting, and execution. - Improve customer acquisition performance across channels, including Meta, Google, affiliates, and other relevant platforms - Strengthen retention, lifecycle, and CRM capability to improve repeat participation and customer value - Partner with agencies and internal teams to raise execution quality and push for stronger outcomes - Identify new channels, audiences, and growth opportunities across the U.S. market - Provide leadership with clear analysis, practical recommendations, and commercial insight - Lead and support an established in-house marketing function, including existing marketing leadership, creative, copy, and email teams - Strengthen attribution, experimentation, and performance measurement so decisions are more rigorous, commercially grounded, and scalable - Improve funnel visibility, reporting, and dashboarding across acquisition, retention, and customer value - Support marketing enablement as Dream Giveaway continues to scale within the broader Jumbo Interactive Group platform and operating model