Responsibilities

• Growth Engine: Own and evolve global demand generation strategy, translating revenue goals into demand plans, forecasts, and roadmaps.
• Funnel Architecture: Architect a unified sales-led funnel with clear handoffs and shared accountability with Sales and RevOps.
• End-to-End Demand Programs: Lead programs across performance marketing, paid media, SEO/ABM/email/programmatic to drive pipeline and optimize ROI, supporting enterprise expansion.

Requirements

• 15+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing, including significant experience supporting enterprise sales motions.
• 7+ years in senior leadership roles with a proven ability to build and scale high-performing marketing teams.
• Demonstrated ownership of pipeline and revenue outcomes in complex, global go-to-market environments, plus fluency in funnel metrics, forecasting, attribution, and marketing tech.
• Strong credibility with Sales and executive leadership and excellent executive communication skills.

Preferred

• Experience leading global demand and ABM programs in enterprise SaaS, data, AI, or digital media environments.
• Analytical and financial acumen with comfort owning CAC, LTV, pipeline velocity, and ROI.
• Experience leading organizational change or large-scale transformation initiatives.
• Experience operating in multinational organizations with growth across mature and emerging markets.