Responsibilities
- Serve as the executive leader responsible for all eCommerce growth initiatives.
- Partner directly with the Co-Founders to establish company strategy and long-term vision.
- Lead annual planning, forecasting, budgeting, and resource allocation.
- Help shape company culture while maintaining exceptionally high performance standards.
- Own the financial performance across all client engagements including: Revenue Growth; Gross Margin; Contribution Margin; EBITDA; Customer Acquisition Cost (CAC); Lifetime Value (LTV); MER; ROAS; Amazon TACoS; Inventory Efficiency.
- Lead every aspect of Shopify growth including: Customer acquisition; Website optimization; Conversion Rate Optimization; Merchandising; Pricing strategy; Product launches; Offer strategy; Bundling; Subscription growth; Landing pages; Customer experience; Checkout optimization.
- Own Amazon as a business, not simply a marketplace.
- Lead one of the fastest-growing TikTok Shop organizations in the industry by owning: Affiliate Strategy; Creator Partnerships; Live Selling; Promotional Calendars; Shop Optimization; Content Strategy; Attribution; Profitability.
- Partner with media teams to oversee: Meta; Google; TikTok; YouTube; Amazon Advertising; Emerging Growth Channels.
- Own customer lifetime value through: Email Marketing; SMS Marketing; Loyalty Programs; Subscription Growth; Lifecycle Marketing; Segmentation; Customer Journeys; Win-back Campaigns.
- Partner with clients to: Rationalize product portfolios; Optimize assortment; Improve pricing strategy; Maximize contribution margin; Improve inventory turns; Launch successful new products.
- Build dashboards and reporting that drive every business decision.
- Recruit. Hire. Develop. Coach. Retain.
- Become the executive growth partner for our clients by leading: Quarterly Business Reviews; Annual Planning; Executive Strategy Sessions; Growth Roadmaps; Performance Reviews
Requirements
- 10+ years leading high-growth eCommerce organizations.
- Experience scaling consumer brands in Sports Nutrition, Beverage, Health & Wellness, Beauty, Personal Care, or adjacent CPG categories.
- Demonstrated success scaling brands beyond $100M in annual revenue or leading multiple brands through similar growth.
- Deep Shopify expertise.
- Deep Amazon expertise.
- Deep TikTok Shop expertise.
- Strong understanding of paid media strategy.
- Executive-level P&L ownership.
- Experience managing multi-million-dollar advertising budgets.
- Experience leading cross-functional teams.
- Experience working directly with founders, CEOs, or private equity-backed companies.
Benefits
- 401(k)
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
- Vision insurance
- Wellness resources
about_company - Disruptive Brands is not a traditional marketing agency. We are an eCommerce growth partner built to build and scale category-leading CPG brands. Our clients trust us to own the outcomes that matter most: revenue growth, profitability, customer acquisition, retention, Amazon performance, TikTok Shop expansion, and digital strategy. We specialize in high-growth CPG brands across Sports Nutrition, Beverage, Health & Wellness, and Men’s Grooming. We move fast; we make decisions with data. We obsess over execution. We’re looking for someone who wants to build something extraordinary. other - Location: Stuart, FL (Hybrid) - Reports to: CEO - Industry: CPG (Sports Nutrition, Beverage, Health & Wellness, Men’s Grooming) - We’re looking for someone who thrives under pressure, loves solving difficult problems, builds elite teams, and isn’t afraid to jump into the weeds when necessary - This is not a role for someone who simply manages people. We’re looking for someone who builds companies.