VP, Group Copy Supervisor, Patient

New York City, NY (Hybrid)

$150K/yr – $182K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own brand storytelling for pharma audiences, steering copy strategy and approvals, while shaping long-term brand vision and cross-functional collaboration.

  • Brand Ownership: Write and supervise brand-appropriate copy across channels and audiences
  • Creative Leadership: Guide writers, partner with art directors, and present viewpoints to clients
  • Opportunity Identification: Proactively pursue new work opportunities with clients beyond contracted scope

Job Description

  • Writes and supervises solid, intelligent, brand-appropriate, creative pieces in a variety of communication forms (e.g., sales aid, direct mail) for a variety of audiences (e.g., healthcare professionals, patients, consumers)
  • Supervises all copy in all communications related to his/her brand(s)
  • Gives strong, clear direction to writers
  • Exhibits strong creative ability, as shown in ads/other forms of communication, created in partnership with an art director
  • Has an ability to understand and process healthcare information
  • Thoroughly understands his/her assigned brand(s)—indication, therapeutic implications, competition—and regularly researches trends in the appropriate area(s)
  • Contributes strategically to the long-term vision of the brand, internally and with client
  • Works well independently while always making sure that all creative work s/he writes or supervises is approved by supervisor/CD
  • Submits copy/concepts to supervisor and AE in a timely fashion, with enough time for revisions before copy goes to client
  • Leads teammates; maintains a strong relationship with Editorial, Art, and Account Services and follows P&P procedures
  • Bachelor’s Degree
  • Portfolio that demonstrates strong conceptual abilities and writing skills
  • Previous work experience as a writer in advertising
  • Team Oriented
  • Presentation Skills
  • Management Skills
  • 7+ years of Pharma/Healthcare Experience
  • Experience with HCP and Patient
  • In person client travel required