VP, Group Account Director

New York City, NY (Hybrid)

$117K/yr – $192K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own brand strategy and steward multi-agency execution in healthcare advertising, balancing long term direction with critical creative approvals and new business opportunities.

  • Brand stewardship: set strategic direction and ensure execution across medical education, PR, DTC, and global markets.
  • Team leadership and growth: staff appropriately, mentor teams, and pursue new business opportunities and pipeline growth.
  • Client partnerships: build strong client relationships and present insights to drive brand decisions.

Job Description

Responsibilities
  • Manage brand strategy and ensure tactical implementation relating to brand strategy
  • Provide short- and long-term direction for brand
  • Create new business along brand lines
  • Provide strategic direction and approvals at significant steps in the advertising creative process
  • Provide strategic perspective on tactical POA recommendations and pieces prior to client submission
  • Interact with all members of the agency brand team to ensure accuracy of information exchange and smooth flow of brand work
  • Identify strengths and weaknesses of the account and make recommendations for change
  • Generate actionable brand insights and present recommendations to clients
  • Strong grasp of innovative trends in healthcare and ability to interpret data, leveraging brand knowledge for client insight generation
  • Flawless management of account finances, including forecast and income generation and reporting to Senior Leadership at Agency
Requirements
  • 10+ years pharma or healthcare advertising; HCP experience necessary
  • Global brand experience a plus
  • Launch experience
  • Strong communication/presentation skills
  • Strong conceptual skills
  • Ability to craft presentations (new business, creative, tactical, strategy, selling)
  • Ability to build and lead a team
  • Strong mentoring and coaching skills
  • Entrepreneurial skill at building business for agency

Marketing Team

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