Responsibilities

• Own TikTok Shop across the Americas: affiliate strategy, live selling operations, creator activation, product prioritization, and promotional architecture.
• Build and scale our live commerce capability across the Americas: cadence, on-screen talent, and real-time performance optimization.
• Develop a TikTok Shop playbook rooted in Americas performance that can be adopted and localized by regional teams in non-Americas markets.
• Maintain a direct partnership with TikTok to access new features, beta programs, and co-marketing opportunities before anyone else.
• Define and execute the full global social commerce strategy across platforms, integrating organic, paid, creator commerce, and shoppable content into one consumer journey.
• Own the annual and quarterly planning cycle: channel-level beacons, KPIs, and investment allocation tied directly to revenue targets.
• Set global strategic direction for live streaming and social commerce, establishing standards, best practices, and performance benchmarks that all regions operate against.
• Identify, pilot, and scale new platform opportunities with speed and discipline.
• Lead the global strategy and launch framework for new social commerce market entries defining the sequencing, platform prioritization, and go-to-market approach for SharkNinja's expansion of social commerce stores into new geographies.
• Partner with regional leads to ensure new market launches are set up with the right infrastructure, creator ecosystems, and commercial targets from day one.

Requirements

• Demonstrated experience owning and managing a $100M+ P&L, with direct accountability for revenue targets, investment allocation, and commercial outcomes.
• 12+ years in social commerce, digital commerce, or performance marketing with meaningful P&L or revenue ownership.
• Proven, hands-on TikTok Shop expertise—affiliate programs, live selling, creator ecosystem development, preferably with Americas market depth.
• Track record of building creator or affiliate commerce programs that generate measurable, attributable revenue at scale.
• Experience designing and executing market launch strategies for new geographies or platforms.
• Commercial instincts that translate to GMV, conversion rates, and LTV—not just reach and engagement.
• Experience in high-growth consumer products, CPG, or lifestyle categories (electronics, beauty, home preferred).
• Exceptional cross-functional leadership; able to influence and align at the ELT level.
• Global experience with the ability to set strategy centrally while enabling regional execution.
• Builder mentality—you've stood up teams, infrastructure, and programs from scratch before.

Preferred

• Preferably with Americas market depth.

Benefits

• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts
• health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• employee stock purchase program
• life insurance
• AD&D
• short-term disability insurance