VP, Global Head of DTC at Mammoth Brands | New York, USA | $275K/yr – $315K/yr

VP, Global Head of DTC

New York, USA (Hybrid)

$275K/yr – $315K/yrSenior Level15+ years expFull time

Posted 2 months ago

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Job Summary

Lead the multi-brand DTC organization to scale global digital commerce while aligning omnichannel strategy and senior leadership across brands.

Own and execute a global DTC strategy across Harry’s, Flamingo, Mando, and Lume.
Must-have: 15+ years in DTC leadership with multi-brand P&L and global scale.
Standout: Proven track record developing senior leaders and driving revenue, margin, and customer growth across an omnichannel portfolio.

Job Description

Responsibilities

Define the Multi-Brand DTC Strategy: Build and execute a global strategy that scales DTC across Harry’s, Flamingo, Mando, and Lume while respecting their unique positioning and customer bases.
Deliver Across Portfolios: Own the KPIs for all brand DTC channels, aligning strategies with broader omnichannel goals.
Lead & Develop Senior Leaders: Manage the Heads of DTC for each brand, fostering strong leadership, collaboration, and talent development across teams, building a long-term pipeline of talent.
Balance Global Scale & Local Relevance: Leverage shared platforms (i.e. Shopify eco-system), tools, and best practices across brands while empowering localized innovation where it matters.
Champion Omnichannel Consistency: Partner with retail and wholesale leaders to ensure digital aligns seamlessly with offline touchpoints, pricing, and promotions.
Elevate the Customer Experience: Ensure that every digital experience—from site navigation, UX, UI, to checkout to post-purchase—delights customers, improves NPS, and deepens loyalty.
Customer Service Excellence: Cultivate the entire customer journey, develop best practices and learnings across our customer service organization, leverage data and AI capabilities, and bring learnings into the broader DTC business.
Drive Innovation: Bring forward new capabilities (e.g. GenAI, personalization, unique marketing flows), explore product innovation and business models (subscriptions, bundling, trial flow) to meet brand goals.
Be the Voice of Digital at the Table: Represent digital priorities with leadership and stakeholders, ensuring digital commerce is central to the company’s value proposition.

Requirements

15+ years of leadership experience in DTC, global digital commerce, and digital strategy
Track record of scaling multi-brand or portfolio digital businesses with P&L ownership and understanding of brand-led commerce, subscription dynamics, and balance with NPS
Strong people leader experience developing leaders and large global teams
Skilled at balancing brand differentiation with enterprise-scale efficiency
Customer-obsessed with ability to translate needs into actionable strategies
Excellent communicator and influencer capable of aligning stakeholders, partners, and brand leaders
Analytically fluent; comfortable with data and able to perform root-cause analysis and share strategic plans
Deep expertise in end-to-end DTC within an omnichannel portfolio with proven revenue, margin, and customer growth
Adept with digital platforms, e-commerce tech stacks, and modern UX/product practices
Strong UX/UI perspective; can lead multi-brand architecture with engineers and tech partners
Experience leading a multi-brand customer-obsessed service organization
Strategic visionary with execution focus and evolving view of DTC and omnichannel role
Global mindset with experience spanning geographies

Benefits

Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
Wellness and L&D stipends
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and rooftop gatherings
Free products from all of our brands

Mammoth Brands

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. We’ve built a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo.Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential. Today, Mammoth Brands is a growing portfolio of brands built by dedicated, entrepreneurial teams that live and breathe their millions of customers every day. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more. That better serves its customers, employees, and community.

1K employees (152 in marketing)

mammothbrands.com