Responsibilities

• Identify the cultural moments, properties, and environments where Nova becomes a defining presence — from global sporting events and music festivals to fashion weeks, marquee city moments, and seasonal spectacles
• Shape where and how Nova shows up across the global cultural landscape, embedding the platform into high-impact experiential moments
• Proactively originate relationships with global brands, agencies, and partners — positioning Nova as a must-have platform before formal deals exist
• Establish the strategic framework for brand participation, including category exclusivity, partnership tiers, and brand standards that protect long-term premium positioning
• Build the narrative, data, and performance storytelling that translates cultural relevance into measurable brand impact
• Originate, structure, and close Nova’s most strategic global deals — including multi-market, multi-year, and category-defining partnerships
• Partner directly with the CEO and executive team on marquee accounts and high-stakes negotiations
• Own senior relationships with CMOs, agency leadership, and key IP/rights holders
• Structure complex, multi-party agreements across brands, Nova, and external stakeholders
• Define, build, and evolve Nova’s shows into scalable global “properties” with clear positioning, audience, and long-term brand value