Responsibilities

• Lead the Sephora US external communications strategy across earned media, corporate communications, executive communications, and reputation management.
• Develop integrated communications plans that support business priorities, key launches, cultural moments, and corporate initiatives, highlighting Sephora’s brand purpose, leadership, and impact in the beauty industry.
• Serve as a trusted advisor to senior leaders and spokespeople, shaping messaging, media strategy, and external positioning.
• Build and maintain strong relationships with media, industry influencers, brand and group leaders and external partners to elevate Sephora’s voice and visibility.
• Identify opportunities for thought leadership, executive visibility, and industry participation that strengthen Sephora’s reputation and influence.
• Lead, develop, and mentor a high-performing external communications team of approximately 10, fostering a culture of collaboration, accountability, and excellence.
• Manage agency partners and oversee the annual external communications budget, ensuring strategic allocation of resources to maximize impact and efficiency.
• Oversee issues management and crisis communications planning, ensuring clear, timely, and aligned responses to reputational matters.
• Partner cross-functionally with marketing, legal, internal communications, HR, retail, executive leadership and global business teams to ensure consistency across external messaging.
• Measure communications impact through media coverage, sentiment, share of voice, and qualitative business outcomes, using insights to optimize strategy.