VP, Events & Experiential Strategy

New York, USA (Hybrid)

$171K/yr – $210K/yrSenior Level15+ years expFull time

Posted 4 months ago

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Job Summary

Own and grow a multi-year events portfolio with P&L responsibility and sponsorship-driven revenue.

  • Own full P&L for the events and experiential business.
  • 15+ years in events/experiential marketing, live production, or media.
  • Build a diversified portfolio of flagship events with revenue growth and strong brand alignment.

Job Description

Responsibilities

  • Develop and execute a multi-year events revenue strategy aligned with long-term strategic objectives
  • Own full P&L for the events and experiential business
  • Establish annual revenue targets, profitability goals, and growth benchmarks
  • Design scalable sponsorship models, tiered partnership packages, and integrated brand activations
  • Partner closely with Sales leadership to maximize sponsorship, activation, and experiential revenue
  • Identify and launch new event-based revenue streams (memberships, branded content, virtual lead generation, experiential extensions)
  • Drive measurable strategies for growth through data collection, quantitative and qualitative analysis
  • Build and manage a diversified portfolio of national and local flagship events
  • Build and manage a diversified portfolio of entertainment, cultural, and community experiences
  • Build and manage a diversified portfolio of sponsored activations and branded experiential programs

Requirements

  • 15+ years of progressive leadership experience in events, experiential marketing, live production, or media environments
  • Proven track record of building and scaling profitable event portfolios with direct revenue ownership
  • Deep expertise in live, hybrid, broadcast, and digital event production
  • Strong commercial acumen with sponsorship and partnership negotiation experience
  • Experience within or alongside media organizations preferred
  • Demonstrated success managing cross-functional teams in fast-paced, deadline-driven environments
  • Exceptional executive presence, communication, and stakeholder management skills

Benefits

  • A comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
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New York, New York, USA
1.5K employees (692 in marketing)
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Headcount Trend

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Marketing Team

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