Responsibilities

• Lead development of integrated media strategies across HCP and DTC campaigns, including paid search, paid social, programmatic, endemic partnerships, point-of-care, CTV, and emerging channels
• Translate brand strategy into actionable media frameworks
• Develop audience strategies leveraging NPI data, claims data, first-party CRM data, and privacy-compliant targeting approaches
• Establish POVs on evolving pharma media dynamics
• Serve as senior strategic lead in client engagements, brand planning, and new business opportunities
• Partner with omnichannel and analytics teams to design measurement frameworks, identify advanced measurement needs and to support data integrity across tagging, tracking, CRM integrations, and offline conversion inputs
• Leverage proficiency with digital activation, including search, social and programmatic, to develop fully integrated channel plans
• Partner closely with the VP, Digital Activation to provide a cohesive approach from strategy through to activation
• Champion AI-enabled planning, forecasting, and scenario modeling
• Guide teams in responsible and compliant use of generative AI for research synthesis, competitive analysis, and strategic development

Requirements

• 10+ years of experience in media strategy, with significant experience in pharmaceutical or healthcare marketing
• Demonstrated leadership at Director or VP level within an agency environment