Responsibilities

• Lead the team in translating client goals into strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementation, heavily focusing on performance-based media & analytics driven approach to client success
• Collaborate with Next senior leadership on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, and media partners
• Responsible for providing high level strategic insights from campaign reporting , executing across all channels
• Apply and leverage attribution models functionalities and benefits to build media recommendations and optimize future campaigns
• Develop & maintain strong understanding of all internal and external analytics tools, identify appropriate applications based on business needs
• Oversee development of strategic framework for quarterly plans, lead strategic client recommendations
• Lead the team’s understanding of client’s business and uncovering of motivations/needs ; proactively learning about the business from a holistic perspective ( e.g. quarterly earnings reports, overarching business trends)
• Seek innovative media solutions to deliver on clients’ goals and evaluate current health of client business via analysis of relevant business metrics (ROI, A/S)
• Ensure strategic alignment across all channels and teams, to ensure a fully integrated approach
• Responsible for agency revenue and profitability
• With support from senior leadership, oversee the day-to-day operations of the Business Solutions Team to ensure consistent and high-quality client deliverables
• Have a thorough understanding of client contracts, support development & renegotiation of said contracts
• Partner with SVP & EVP o n staffing needs and plans
• Work alongside other internal Horizon teams (e.g., channel & consumer research) to ensure tasks are within contract scope and are executed properly
• Meeting orchestration, ensuring pre-reads are scheduled with senior management and all appropriate departments ; ensure approp riate parties are at client meetings and presentations
• Advance client relationship by maintaining positive rapport and championing trust through thorough understanding of their business and consistent delivery
• Communicate and build relationships with senior level clients
• Tap into Horizon Next resources/tools and collaborate with partner and creative agencies to offer clients holistic business solutions
• Maintain trust & partnership across direct team and overall organization, ensuring positive collaboration
• Ensure team is anticipating client requests, guide team in troubleshooting and problem solving with internal resources to proactively provide solutions in a timely manner

Requirements

• 10+ years of experience
• Thorough understanding of advanced analytics and performance media
• Strong leadership skills and experience developing media professionals, ability to manage a team
• Experience in a client relationship management role
• Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources
• Certificates, Licenses and Registrations N/A
• Physical Activity and Work Environment N/A