Responsibilities

• Own the strategy, roadmap, and budget across paid digital marketing, website experience, technical SEO/AI-search visibility, and CRO as one unified plan.
• Set the technical foundation and priorities for the website: performance, structured data, accessibility, and platform architecture.
• Lead the shift from search-only optimization to combined search and AI-answer-engine visibility, coordinating with the Marcomms and Integrated Marketing teams on citation-building and digital PR.
• Own conversion rate optimization: the testing roadmap, experimentation cadence, and reporting on improving pipeline.
• Partner with the Director of Integrated Marketing, Director of Marcomms, and Creative Director to keep the digital roadmap aligned with brand and campaign calendars.
• Manage vendor and agency relationships across paid media, GEO, SEO, web development, and analytics tooling.
• Report on digital performance to the SVP and executive leadership team, connecting site and channel metrics to pipeline and revenue.
• Own the combined budget for paid digital, web, and optimization work, including build-vs-buy and in-house-vs-agency decisions.

Requirements

• 10+ years in digital marketing, web strategy, or a related field, including 5+ years managing directors or senior managers.
• Experience owning both paid and organic/web-side digital work, or a strong enough grasp of both to manage leaders in each credibly.
• A record in technical SEO, site performance, and conversion rate optimization at the strategy level.
• Working familiarity with generative engine optimization (GEO) or answer engine optimization (AEO) practices.
• Comfort managing a combined budget across multiple channels and vendors.
• Experience partnering with brand, creative, and communications leaders, not just performance-marketing peers.
• Direct, clear communication with an SVP and executive team

Preferred

• Experience in B2B SaaS, nonprofit technology, or association management software.
• Experience hiring or rebuilding teams from a smaller or destabilized starting point.
• Experience with Claude Co-work, Claude Code and creation of agentic workers to support tasks and development.

Benefits

• Medical, Dental & Vision Benefits
• 401(k) Savings Plan with Company Match
• Flexible Planned Paid Time Off
• Generous Sick Leave
• Inclusive & Welcoming Environment
• Purpose-Driven Culture
• Work-Life Balance
• Commitment to Community Involvement
• Employer-Paid Parental Leave
• Employer-Paid Short-Term Disability