Responsibilities

• Lead and manage a team of marketing leaders who work directly with label marketing teams to plan and execute D2C campaigns
• Own the global CRM and lifecycle marketing strategy, including email, SMS, and data acquisition initiatives
• Oversee marketing for WMX’s third-party business, driving growth beyond Warner-signed artists
• Develop and launch new D2C properties and platforms that expand WMX’s ecommerce footprint and diversify revenue
• Set and manage paid media strategy across Meta, Google, TikTok, and emerging platforms
• Partner with ecommerce, creative, and operations teams to ensure marketing initiatives are operationally sound and scalable
• Establish KPIs, reporting frameworks, and performance dashboards across all D2C marketing efforts

Requirements

• 7 - 10 years of experience in a similar role
• Proven success growing third-party or non-core revenue streams
• Experience launching and scaling new digital commerce properties or platforms
• Experience working across global markets and coordinating international campaigns