Responsibilities

• Lead company-wide Rider Growth and Rider Insights functions, ensuring the voice of the end-user is systematically integrated into Product, Policy, and Operations strategies.
• Optimize user acquisition, deepen market segmentation, and enhance our targeting capabilities across diverse global demographics.
• Oversee global research methodologies, ensuring robust and effective execution of quantitative and qualitative studies, including surveys, focus groups, and on-site field research.
• Architect our growth-focused MarTech stack and data infrastructure, optimizing platform connectivity, data feeds, and attribution modeling while maintaining efficiency in marketing spend.
• Partner directly with Via's buyers, including cities, transit agencies, and corporations, to design and implement localized marketing strategies and testing plans in their communities.
• Drive rigorous lifecycle testing and performance visualization, implementing data-driven experimentation frameworks across channels and building dashboards to evaluate quarterly OKR progression.
• Serve as an active member of the Marketing Leadership team, collaborating with peers on global brand initiatives while managing, inspiring, and scaling the careers of your direct reports.

Requirements

• Minimum of 10+ years of experience in consumer marketing with a track record of planning and executing lifecycle strategies that drive transformative customer acquisition and business growth.
• Data and MarTech strategist with deep expertise in marketing technology, multi-channel attribution, conversion rate optimization, data visualization tools, and customer segmentation.
• Comprehensive channel expertise across the entire marketing mix including digital and offline media landscapes, backed by continuous testing.
• Customer oriented: understanding the psychology of what works and why.
• Skilled cross-functional communicator who can easily engage and align diverse stakeholders, ranging from local everyday transit riders to city agency executives and internal teams.
• Hands-on leader who combines high-level strategic vision with the technical ability to teach, troubleshoot, and execute directly across the marketing stack.
• High-agency self-starter who navigates ambiguity effectively, values collaborative cross-functional problem solving, and thrives in a fast-paced, operationally dynamic environment.

Preferred

Benefits

• free medical plans
• 401K matching
• catered lunch on Wednesdays
• many other perks