VP, Community Marketing & Revenue Strategy at RKW Residential | Charlotte, NC

RKW Residential

VP, Community Marketing & Revenue Strategy

Charlotte, NC (Remote)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Own property-level marketing performance to drive occupancy and revenue across a multi-site portfolio.

Own property-level marketing performance across the portfolio to drive occupancy.
Must-have: 10+ years in multifamily or hospitality marketing leadership.
Directly lead cross-site teams and optimize RealPage, Yardi, CRM, and related platforms for conversions.

Job Description

Responsibilities

Own property-level marketing performance across the portfolio
Drive qualified traffic, tour volume, and signed leases
Develop scalable lead-generation frameworks for stabilized and lease-up assets
Align digital advertising, on-site marketing, pricing strategy, and reputation management
Establish performance standards directly tied to occupancy and revenue outcomes
Directly lead the Director of Marketing Technology & IT Solutions
Ensure digital advertising, SEO, paid media, and CRM systems are optimized for conversion
Align campaign strategy with asset-level business plans and pricing strategies
Build performance dashboards focused on: Lead volume; Conversion rates; Cost per lease; Lease velocity; Reputation metrics
Oversee utilization and optimization of key platforms, including: RealPage; Yardi; Funnel; Reputation; Satisfacts; Sprig; Canva

Requirements

Travel: <20% (strategic site visits, leadership meetings, key owner engagements)
10+ years in multifamily or hospitality marketing leadership
5+ years leading multi-site portfolios
Experience leading marketing technology and digital functions
Experience working directly with third-party owners and institutional clients
Proven success in increasing occupancy and lease performance
Strong familiarity with RealPage, Yardi, Funnel, Reputation platforms, Satisfacts, Sprig, Canva
Experience with CRM systems and marketing automation platforms
Strong analytical and dashboard fluency required

Preferred

Leadership traits: Revenue-oriented and performance-driven
Strategic yet operationally disciplined
Executive communicator
Data-informed decision maker
Strong cross-functional collaborator
High accountability standards

RKW Residential

At RKW Residential we believe that success is best achieved with a People First Philosophy built on a framework of continual operational advancement in property management.We're focused on improving living environments for our residents and enhancing property values for owners, investors and residents through our spectrum of real estate operations.Relationships and partnerships matter, and our approach to property management is personal and professional. At Rivergate KW Residential, each team member is an integral asset to our company. We give every team member the opportunity to grow their career with us. We put people first, and you’ll be part of a workplace where friendliness, openness and generous receptions are the standard.

Founded in 2014

Miami, Florida, USA

241 employees (21 in marketing)

www.rkwresidential.com