Responsibilities

• Partner with clients and internal stakeholders to assess needs, goals, and opportunities; develop and execute growth plans aligned to partner business objectives and H&A platform priorities.
• Own key marketing performance indicators (KPIs) versus plan; optimize marketing investment to maximize incrementality and profitability.
• Build and maintain strong relationships across partner organizations to ensure alignment, engagement, and effective communication.
• Lead in-store and digital marketing execution in collaboration with partners (e.g., signage, associate training, web/mobile experiences, owned and paid media), integrating credit across relevant consumer touchpoints.
• Manage an integrated marketing calendar for each partner, ensuring timely, high-quality delivery of proven strategies that support annual goals.
• Ensure all marketing activity follows Synchrony and client advertising, brand, and compliance requirements; leverag e established internal processes and controls.
• Educate partners on market dynamics, consumer insights, and emerging opportunities; proactively introduce new ideas to strengthen engagement and campaign performance.
• Develop and implement clear, differentiated value propositions across promotional financing, rewards, discounts, and benefits.
• Collaborate closely with Sales, Analytics, Finance, Legal, Compliance, Risk, and Marketing support teams to deliver results and resolve roadblocks.
• Perform other duties and special projects as assigned

Requirements

• Bachelor’s degree or (in lieu of a degree) high school diploma/GED with 10+ years of marketing experience in credit card or financial services.
• 6+ years of progressive marketing experience; credit card or financial services experience strongly preferred.
• Ability and flexibility to travel for business as required

Preferred

• MBA with a concentration in Marketing.
• Demonstrated track record of delivering against plan and achieving measurable business results.
• Strong project and portfolio management skills; ability to manage multiple initiatives simultaneously.
• Strong analytical capability, including segmentation and targeting strategies.
• Strong command of marketing measurement, testing, and program performance optimization.
• Experience partnering effectively with internal sales teams and external retail partners.
• Strong executive presence and presentation skills.
• Ability to influence and drive alignment across levels and functions.