EVERENCE SERVICES,

VP & Chief Marketing Officer

Goshen, IN (On-site)

Salary Not AvailableDirector/Executive15+ years expFull time

Posted 4 months ago

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Job Summary

Drive enterprise marketing leadership to shape brand, demand, and cross-functional growth strategy at the highest level.

  • Own setting the enterprise vision and aligning marketing to revenue growth.
  • Must-have: 15–20 years in progressive enterprise marketing with compliance exposure.
  • Standout: Experience leading transformation of marketing into a full lifecycle, data-driven function across Sales and Product.

Job Description

Responsibilities

  • Strategic Enterprise Leadership
  • Act as a strategic advisor to senior leadership on market positioning, growth opportunities, and brand strategy.
  • Position Marketing as a trusted, data-driven growth partner for Sales and Product teams.
  • Contribute to setting enterprise vision, clarifying priorities, and making thoughtful trade-off decisions aligned with long-term strategy.
  • Monitor external best practices and emerging trends to keep Everence competitive, innovative, and mission-aligned.
  • Oversee communications and customer insights functions strategically to ensure they align with enterprise priorities.
  • Growth & Demand Generation Transformation
  • Drive the transformation of Marketing into a comprehensive demand-generation function.
  • Develop modern marketing capabilities such as:
  • Lead scoring and qualification frameworks

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field required
  • MBA or other advanced degree highly preferred.
  • 15–20 years of progressive marketing leadership experience with expanding enterprise scope and impact
  • At least five years of executive leadership experience in financial services, insurance, wealth management, or a similar regulated industry preferred
  • Proven track record of:
  • Leading brand strategy
  • Advancing digital marketing transformation
  • Developing modern marketing skills
  • Driving measurable enterprise growth initiatives
  • Operating effectively in compliance-focused environments

Preferred

  • MBA or other advanced degree highly preferred
  • At least five years of executive leadership experience in financial services, insurance, wealth management, or a similar regulated industry preferred