Responsibilities

• Campaign Prioritization: Track official intake, timing, dependencies, and troubleshooting for all tiered marketing initiatives that are directly tied to measurable business objectives. Work with marketing leads and content leaders to define clear, data-backed criteria for prioritization and manage and communicate rolling updates.
• Integration Across Functions: Act as the primary touchpoint to unify marketing verticals to ensure on-strategy and on-time campaign execution. Ensure full coordination across teams, maintaining alignment from planning through optimization.
• Holistic Campaign Planning: Oversee campaign planning architecture, ensuring all marketing verticals are fully synchronized from brief to execution to post-mortem. Define and enforce standardized campaign timelines and key milestones across all initiatives to deliver coordinated, on-time execution.
• Cross-Functional Governance: Establish and lead structured governance forums (e.g. campaign readiness reviews, weekly orchestration meetings, etc.) to drive alignment and mitigate risk.
• Approvals & Decisioning: Ensure clear, streamlined approval processes across all campaign stages, enabling timely decision-making and minimizing bottlenecks across stakeholders.
• Delivery Excellence: Facilitate seamless, accurate, and timely campaign delivery, ensuring all assets and deliverables meet defined quality assurance standards prior to launch.
• Post-Mortems: Lead standardized post-campaign reviews to capture process and key learnings, improve future planning, and drive continuous performance improvement.
• Team Leadership: Build and scale the Campaign Planning and Operations function over time, including clearly defining existing and new functions, day-to-day team management, active mentoring, and career growth opportunities.
• Resource Planning: Continually assess team bandwidth and capacity with respect to integrated campaign planning and execution, working with Head of Marketing and Marketing Leads to assess known gaps and support shifting business priorities.
• Ways of Working: Define, implement, and enforce modernized, agile ways of working across the marketing ecosystem. Break down departmental silos to ensure teams move in lockstep to accomplish shared goals and exceed business KPIs.

Requirements

• 12+ years of progressive marketing leadership experience within major media, entertainment, streaming, or digital consumer brands.
• Hands-on operational management of paid media campaigns and/or owned and operated marketing channels.
• Proven track record of managing complex, high-profile campaigns and building long-range marketing calendars or promotional roadmaps.
• Ability to prioritize team workload based on known or potential contribution to business objectives.
• Demonstrated experience driving operational transformation within complex, matrixed organizations, including rewriting organizational workflows, scaling marketing structures, and rolling out new enterprise tools.
• Experience operating across integrated marketing ecosystems, including brand, media, digital, social, and content production.

Preferred

• Operational Modernizer: Passionate about organizational design and internal efficiency; possesses a strong point of view on how modern marketing teams should collaborate, document strategy, and utilize technology.
• AI & Tech-Forward Mindset: Forward-thinking approach to internal tools, with practical familiarity regarding how Generative AI, automation, and project management tools can optimize marketing workflows.
• Diplomacy & Influence: High emotional intelligence; an executive who can confidently usher teams through change management, standardizing processes without stifling strategic and creative output.
• Enterprise Operator: Ability to operate at scale within a global, matrixed organization, balancing strategic vision with operational rigor and execution discipline.
• Commercial Acumen: Strong understanding of marketing investment, budget management, and ROI measurement to inform prioritization and decision-making.

Benefits

• health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.