Responsibilities

• Own end-to-end customer acquisition strategy to build awareness, demand, and conversion for Business Banking Insurance offerings.
• Develop and lead multi-channel acquisition strategy for Insurance, leveraging owned and paid digital channels, bankers and potentially direct mail.
• Partner with Analytics, Product and Modeling teams to identify target audiences.
• Identify, analyze, and interpret campaign performance metrics to leverage past learnings to inform future strategies. Oversee reporting on marketing funnel performance.
• Partner with research teams to lead projects to better understand how our products, partners, experience and messaging resonates with target audiences.
• Partner with competitive intelligence teams to stand up monitoring of competitor marketing, offers, creative, and channel activity.
• Act as primary liaison to Insurance Product, translating product priorities into marketing plans. Coordinate across marketing functions to ensure the right SMEs are engaged.

Requirements

• Bachelor’s degree required; Marketing, Communications, Business majors preferred
• Minimum of 5 years in Marketing strategy with experience in Insurance preferred.
• Strong written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners.
• Proven ability to prioritize and manage multiple projects effectively.

Preferred

• Existing knowledge and experience in using JPMC’s Marketing tools and platforms.
• Strategic thinker with a results-driven approach and passion for innovation.
• Deep experience coordinating across product + marketing + digital

Benefits

• We offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.