VP, Brand Strategy

New York, USA (Remote)

$185K/yr – $200K/yrSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive senior brand strategy in pharma/life sciences for a leading agency, turning insights into decisive recommendations and client impact.

  • Lead brand strategy development and client advisory across disciplines
  • Strong pharma/life sciences experience and storytelling for decision-makers
  • Mentor the strategy team and grow thought leadership

Job Description

Responsibilities

  • Transform insights into actionable strategies, providing clear POVs and senior thought-leadership
  • Challenge assumptions and lead across disciplines to ensure the entire picture makes sense
  • Identify and shape organic growth opportunities with senior clients and leadership
  • Lead strategic thinking for new business pitches
  • Be a trusted advisor to client stakeholders, clearly identifying the problems to solve, confidently presenting strategic recommendations and influencing decision-making
  • Lead high-impact strategy recommendations, presentations and workshops that drive engagement and deliver on brand objectives
  • Collaborate with clients and internal teams to drive the long-term brand vision while balancing immediate business demands
  • Champion creative excellence by translating strategic insights into inspiring briefs and actionable direction
  • Elevate our strategic product by identifying opportunities to evolve storytelling, speed to insight, and thought leadership
  • Foster the growth of our strategy department through mentorship

Requirements

  • 10+ years of relevant brand strategy experience, with significant experience in pharmaceutical or life sciences marketing within an agency environment
  • Demonstrated expertise in owning and leading brand strategy development, ideally in pre-launch environments for HCP and patient
  • Exceptional presentation and storytelling skills that engage and influence decision-makers
  • A collaborative style with the ability to partner and influence across disciplines and levels
  • Bachelor's degree in life sciences, marketing, communications, or related field

    Benefits

    • Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.
    Inizio Evoke logo

    Inizio Evoke

    Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make health more humanTM. With core expertise and specialty brands in Marketing, Comms, Transformation, Access, and Media, we serve as a premier partner for the world's most ambitious healthcare organizations. Proudly part of Inizio – the market-leading commercialization partner for health and life sciences. From early-stage development to loss of exclusivity, we simplify complexity, unlock value, and make collaboration seamless at every pivotal moment – unlocking growth through human insight and transformative creativity.

    Founded in 2009
    New York, New York, USA
    1.2K employees (383 in marketing)

    Traffic Signals

    Monthly Visitors
    26.9K
    Traffic Source Mix
    Search
    22.1%
    Direct
    44.4%
    Referral
    9.1%
    Social
    23.4%
    Paid
    0.8%

    Headcount Trend

    Current headcount: ~1.2K

    Marketing Team

    Marketing Team Size
    215 (18% of company)
    Median Career Experience
    12 years
    Median Tenure
    3.4 years
    Marketing Roles Posted (Last 30 Days)
    9