Responsibilities

• Be a creative and intellectual leader who believes that Health brands can be as powerful, distinctive, and emotionally resonant as the best consumer brands.
• You'll serve as a strategic brand leader for our Provider and Health clients, partnering with the most senior leadership to guide them toward bold solutions and drive business growth.
• Internally, you will be a key leader, sparking new ways of looking at the world and helping drive strategies and solutions that solve the real client issue.
• Ultimately, you will independently lead the development of large-scale and complex brand strategy deliverables, ensuring excellence across all stages of the process.
• MERGE is at an exciting inflection point. With a strategic focus on Health and Wellness and a strong commitment to expanding Brand Strategy, this role offers the opportunity to play a pivotal part in shaping the next chapter of our practice.
• Lead the development of large-scale, complex brand strategies and "Big M" marketing visions for both current clients and new business pitches.
• You will drive the creation of foundational outputs—including audience insights, positioning, launch strategies, and brand plans—while maintaining the agility to tailor strategic frameworks to the unique demands of the job at hand.
• Additionally, demonstrate a deep understanding of healthcare delivery business pain points and the ability to address C-suite priorities in this space.
• Lead effective collaboration with clients, creative leads, and extended partners in both informal and formal settings—such as brand workshops and creative ideation—to develop and sell inventive, strategic solutions.
• Champion the use of inventive research methodologies to discover fresh customer insights that others miss, ensuring our work is grounded in deep human truth.

Requirements

• Environment Experience: 12+ years of relevant professional brand strategy experience, primarily within a marketing agency setting, supporting external accounts.
• Client Experience: 4+ years of recent Hospital/Health Systems experience, with a proven track record of achieving ambitious outcomes for companies ranging from agile start-ups to Fortune 100 organizations.
• Healthcare Provider System Focus: Expert ability to apply strategic principles across complex health systems while navigating industry-specific nuances and regulatory landscapes.
• Integrated Marketing Leadership: Proven expertise in architecting holistic strategies across a complex stakeholder ecosystem—including consumers, physicians, donors, the business community, and internal teams. You possess a deep ability to design seamless, multi-channel brand journeys that leverage digital experiences and segment-driven insights to ensure a cohesive and impactful brand presence.

Preferred

Benefits

• MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.