VP, Brand Strategy (Healthcare Provider)

Kansas City, MO (Hybrid)

$147K/yr – $177K/yrSenior Level12+ years expFull time

Posted 3 months ago

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Job Summary

Drive health-brand strategy with senior leadership, guiding bold solutions and growth.

  • Lead large-scale brand strategy deliverables for health/provider clients.
  • Must-have: 12+ years in agency-brand strategy.
  • Standout: Experience shaping strategy with senior executives and cross-functional teams.

Job Description

Responsibilities

  • Be a creative and intellectual leader who believes that Health brands can be as powerful, distinctive, and emotionally resonant as the best consumer brands.
  • You'll serve as a strategic brand leader for our Provider and Health clients, partnering with the most senior leadership to guide them toward bold solutions and drive business growth.
  • Internally, you will be a key leader, sparking new ways of looking at the world and helping drive strategies and solutions that solve the real client issue.
  • Ultimately, you will independently lead the development of large-scale and complex brand strategy deliverables, ensuring excellence across all stages of the process.

Requirements

  • Environment Experience: 12+ years of relevant professional brand strategy experience, primarily within a marketing agency setting, supporting external accounts.
  • Client Experience: 4+ years of recent care delivery and healthcare systems experience, with a proven track record of achieving ambitious outcomes for companies ranging from agile start-ups to Fortune 100 organizations.
  • Healthcare System Focus: Expert ability to apply strategic principles across complex care delivery and healthcare systems while navigating industry-specific nuances and regulatory landscapes.
  • Integrated Marketing Leadership: Proven expertise in architecting holistic strategies across a complex stakeholder ecosystem—including consumers, physicians, donors, the business community, and internal teams. You possess a deep ability to design seamless, multi-channel brand journeys that leverage digital experiences and segment-driven insights to ensure a cohesive and impactful brand presence.

Benefits

  • MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.
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MERGE

MERGE is a marketing and technology agency built for the intersection of health and wellness. We help brands navigate complex consumer journeys and unlock growth through data-driven storytelling, AI-powered personalization, and bold creativity.Powered by human insight, creativity, and AI, we unite people and brands.Our expertise spans health and consumer brands, with demonstrated experience across industries including: Pharma and Medtech, Health Providers, Insurance, Health, Financial Services, Retail, Connected Living, and Food.We provide deep platform expertise and services in: Strategy, Creative, Public Relations, Experience, Performance Marketing, Media, and Platforms.Our success is best illustrated in our enduring client partnerships with marquee brands such as Abbott, Blue Cross Blue Shield, GE Healthcare, Supernus, American Express, T-Mobile, Coach, and Meta.With teams across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Los Angeles, New York City, and Raleigh. MERGE’s culture embraces agility, ability, and humility to consistently deliver exceptional client results.Recruitment Fraud Alert Notice: Please be aware of potential fraud or scams by individuals, organizations, or websites falsely claiming to represent MERGE in recruitment activities. MERGE follows a well-defined recruitment process for all positions, which includes formal interviews before issuing any offers of employment. Importantly, we do not require any payments or fees from job applicants. Additionally, MERGE does not conduct interviews through texting platforms such as RingCentral. If you receive any suspicious emails claiming to recruit on behalf of MERGE, do not share personal information or make any payments. Qualified candidates should only apply to current openings directly through MERGE’s

Founded in 2018
Chicago, Illinois, USA
852 employees (246 in marketing)

Traffic Signals

Monthly Visitors
46.8K
Monthly Google Ads Budget
$18.6K
Traffic Source Mix
Search
39.5%
Direct
45.4%
Referral
9.1%
Social
4.5%
Paid
1.3%

Headcount Trend

Current headcount: ~857

Marketing Team

Marketing Team Size
130 (15% of company)
Median Career Experience
12 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
4