VP, Brand Strategy (Healthcare Provider)

Boston, MA (On-site)

$180K/yr – $200K/yrDirector/Executive12+ years expFull time

Posted 4 months ago

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Job Summary

Lead brand strategy at a health-focused agency with C-suite exposure and AI-enabled workstreams.

  • Own large-scale health-brand strategies for clients and new business pitches.
  • Must-have: 12+ years in brand strategy at an agency
  • Standout: AI-driven tools and advisory to senior clients

Job Description

Responsibilities

  • Lead large-scale brand strategies and Big M marketing visions for current clients and new business pitches.
  • Own development of comprehensive brand plans, audience insights, positioning, launch strategies, and brand roadmaps.
  • Drive growth by turning client objectives into strategic opportunities and guiding new business initiatives.
  • Advise C-suite clients toward bold, progressive brand-building investments and trusted partnerships.
  • Embed AI-driven tools into the Brand Strategy workflow and contribute to the firm’s AI roadmap.
  • Foster a culture of curiosity about culture and human behavior while mentoring strategy staff.

Requirements

  • Environment Experience: 12+ years of relevant brand strategy experience in an agency setting.
  • Client Experience: 4+ years in Hospital/Health Systems with outcomes for startups to Fortune 100.
  • Healthcare Provider System Focus: Expertise applying strategy across complex health systems with regulatory nuances.
  • Integrated Marketing Leadership: Ability to architect multi-channel brand journeys across consumers, physicians, donors, business community, and internal teams.

Preferred

  • Experience with AI-driven strategic tools.
  • Experience partnering with C-suite health system leaders (e.g., CMOs).
  • Ability to translate healthcare trends into strategic opportunities.
  • Experience leading multi-stakeholder brand journeys across consumers, physicians, donors, and internal teams.

Benefits

  • Meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.
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MERGE

MERGE is a marketing and technology agency built for the intersection of health and wellness. We help brands navigate complex consumer journeys and unlock growth through data-driven storytelling, AI-powered personalization, and bold creativity.Powered by human insight, creativity, and AI, we unite people and brands.Our expertise spans health and consumer brands, with demonstrated experience across industries including: Pharma and Medtech, Health Providers, Insurance, Health, Financial Services, Retail, Connected Living, and Food.We provide deep platform expertise and services in: Strategy, Creative, Public Relations, Experience, Performance Marketing, Media, and Platforms.Our success is best illustrated in our enduring client partnerships with marquee brands such as Abbott, Blue Cross Blue Shield, GE Healthcare, Supernus, American Express, T-Mobile, Coach, and Meta.With teams across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Los Angeles, New York City, and Raleigh. MERGE’s culture embraces agility, ability, and humility to consistently deliver exceptional client results.Recruitment Fraud Alert Notice: Please be aware of potential fraud or scams by individuals, organizations, or websites falsely claiming to represent MERGE in recruitment activities. MERGE follows a well-defined recruitment process for all positions, which includes formal interviews before issuing any offers of employment. Importantly, we do not require any payments or fees from job applicants. Additionally, MERGE does not conduct interviews through texting platforms such as RingCentral. If you receive any suspicious emails claiming to recruit on behalf of MERGE, do not share personal information or make any payments. Qualified candidates should only apply to current openings directly through MERGE’s

Founded in 2018
Chicago, Illinois, USA
852 employees (246 in marketing)

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$18.6K
Traffic Source Mix
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39.5%
Direct
45.4%
Referral
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Social
4.5%
Paid
1.3%

Headcount Trend

Current headcount: ~857

Marketing Team

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Median Career Experience
12 years
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Marketing Roles Posted (Last 30 Days)
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