Responsibilities

• Brand Strategy: In collaboration with founders, evolve Pepper’s long-term brand vision, positioning, tone, and aesthetic as we scale into new categories, customer segments and expand channels
• Translate merchandising vision, product strategy, product benefits, fit innovation, and line plans into clear, compelling creative narratives that drive demand and conversion
• Own the marketing plan across launches, collections, and seasonal moments, ensuring creative both elevates the brand and is commercially effective.
• Serve as the ultimate brand steward, ensuring consistency and quality
• Oversee creative briefs, campaigns, and visual identities that are memorable, consistent, and performance-driven
• Manage Creative and the development of creative assets including copy and art in a way that reflects our brand values and inspires deeper engagement and meets goals
• Define and track brand performance metrics (awareness, engagement, perception); use insights and data to inform decisions and iterate on strategy
• Develop and maintain brand guidelines, toolkits, and systems for internal and external use
• Content & Storytelling: Build storytelling frameworks that move her from single-purchase to multi-category shopper, increasing frequency and basket size.
• Own the brand content roadmap across channels and oversee the creation of high-performing, on-brand content across site, owned, paid, and earned channels.

Requirements

• 10+ years of experience in brand strategy or marketing, including at high-growth ad agencies
• Proven experience leading high-performing teams and cultivating a work environment that is fun, energetic, collaborative, and creatively ambitious, while maintaining clear accountability to growth and performance goals.
• Deep understanding of ecommerce storytelling and customer experience optimization
• Strong brand instincts paired with analytical rigor; comfortable using data, insights, and testing to inform creative strategy and optimize impact.
• Strong leadership presence and communication skills, with the ability to clearly articulate creative strategy, inspire teams, and align cross-functional partners.
• Organized and process-oriented with the ability to move fast in a thoughtful manner
• Experience reporting into founders and executive teams, serving as a trusted thought partner who can both challenge and elevate the business through brand.
• Holds high standards for the brand and mission

Preferred

• Experience in women’s apparel strongly preferred

Benefits

• Robust health benefits including 100% company covered option for medical, vision, dental insurance, and supplemental insurance options
• Company matched 401K plan up to 3%
• Generous paid time off program including flexible PTO days, federal holidays, and sick days
• Flexible remote workplace
• Paid parental leave for qualifying employees
• Monthly wellness stipend
• Annual company-wide offsite
• Have a huge role in the growth of a company with a meaningful mission