Responsibilities

• Develop and own growth strategies, communications, and marketing content for all MadHive constituencies
• Develop the vision for the MadHive brand in conjunction with internal operating groups and senior leaders
• Hire, train, structure, and budget the MadHive marketing group for scale and success
• Support the Client Success Organization, Product, and Corp Dev teams in their efforts to develop revenue, features, and strategy
• Design and develop materials for all internal groups to use with appropriate prospects and partners
• Design and execute marketing campaigns to define MadHive’s unique values in a complex competitive environment
• Plan,organize, and execute marketing events aimed at all MadHive prospects
• Produce high-quality content and thought leadership for our customers, such as Market Surveys, Webinars, Whitepaper, Case Studies, Blog, Videos, etc.
• Measure the performance of all activities and campaigns, and assess them against goals (ROI, Key Performance Indicators), and adjust strategy & execution to achieve goals
• Continue to establish MadHive as a unique innovator and “brand” in the ad-tech space

Requirements

• Bachelor’s Degree in Marketing or a related field is desired.
• 10-15 years of professional marketing experience and at least 5 years of experience in a senior leadership role
• Deep understanding of the ad-tech ecosystem
• Must have deep knowledge and passion for streaming content and video advertising products and technologies; experience in enterprise/B2B software a plus
• You are a change agent: see ‘ambiguity’ as an opportunity as opposed to a hurdle, and thrive on challenging yourself to push beyond conventional thinking.
• Well-connected within the industry, staying abreast of the latest trends and best practices.
• A visionary with a driven personality – not only highly analytical and strategic but also creative and hands-on in nature
• Proven experience hiring, motivating, and mentoring a high-performing marketing team
• Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications, business development)
• Demonstrable experience in positioning a company in a competitive market and winning market share