Responsibilities

• Own and evolve GameChanger's brand strategy, including positioning, voice, narrative, and creative systems that scale across channels and teams.
• Lead upper-funnel brand growth, driving awareness, consideration, and brand-led traffic through compelling storytelling and creative excellence.
• Build GameChanger into a social-first publisher, creating always-on content that grows followers, impressions, engagement, and share of voice.
• Oversee influencer and creator marketing, developing authentic partnerships that extend reach and cultural relevance while activating our users as advocates.
• Lead Integrated Marketing, Social, Content, and Creative teams, ensuring high-quality, on-brand execution and strong cross-functional alignment.
• Drive measurable acceleration in social audience growth, engagement, and share of voice as primary leading indicators of brand momentum.
• Own integrated planning and the marketing calendar, aligning launches, campaigns, and content across the business.