Responsibilities

• Grow Revry's Audience: Develop and execute a comprehensive audience growth strategy that expands Revry's reach across owned and paid channels. You'll understand not only where the growth levers exist, but how LGBTQ+ audiences discover, engage with, and become lifelong fans of queer storytelling.
• You'll continuously test, optimize, and evolve acquisition strategies while identifying new opportunities to grow our audience.
• You'll know you're succeeding when: - Customer acquisition becomes more efficient - New audience channels are identified and scaled - Marketing investments consistently produce measurable returns
• Build a Best-in-Class Growth Marketing Engine: Own Revry's performance marketing strategy across Google, Meta, Connected TV, YouTube, app stores, and emerging platforms. You'll balance strategic thinking with hands-on execution, using experimentation, data, and optimization to improve marketing performance over time.
• This is a role for someone who loves asking, 'What happens if we try this?'
• You'll know you're succeeding when: - Paid campaigns become increasingly efficient - Marketing spend is optimized against business goals - Testing and experimentation become part of the team's operating rhythm - Performance insights directly influence future investment decisions
• Increase Viewer Engagement & Retention: Growth doesn't end once someone discovers Revry. Working closely with Programming, Product, Creative, and Sales, you'll create marketing strategies that deepen engagement, increase watch time, strengthen retention, and turn viewers into passionate members of the Revry community.
• You'll know you're succeeding when: - Watch time increases - Viewer engagement improves - Return viewing becomes more frequent - Major content launches generate meaningful audience excitement and sustained engagement
• Build a High-Performing Marketing Organization: Lead, coach, and develop Revry's marketing team while establishing clear priorities, accountability, and operational excellence. You'll create an environment where talented marketers can do their best work while ensuring the team is focused on the initiatives that move the business forward.
• You'll also establish the operating rhythm for marketing—building executive dashboards, reporting on KPIs, leading quarterly planning, managing budgets, and ensuring leadership always has a clear view into marketing performance.
• You'll know you're succeeding when: - The marketing team is aligned, accountable, and growing - Leadership has clear visibility into marketing performance - Quarterly planning and reporting become predictable and data-driven - Marketing is viewed as a strategic growth function across the business
• Shape Revry's Cultural Presence: You have exceptional creative judgment. While you won't be responsible for producing creative, you'll bring a strong point of view on what resonates with audiences, provide thoughtful feedback that elevates the work, and help ensure Revry's marketing reflects both the culture we serve and the business we're building.
• While this isn't a creative director role, we are looking for someone with a strong point of view.
• You understand queer culture, entertainment, fandom, internet behavior, and community building. You know how to connect authentic storytelling with measurable audience growth, and you're excited to help Revry continue defining what queer entertainment looks like on a global stage.
• You'll know you're succeeding when: - Revry's cultural relevance continues to grow - Social engagement and community participation increase - Major launches like King of Drag generate meaningful audience momentum - Marketing consistently reflects and elevates Revry's mission and voice