Responsibilities

• Develops and leads CMG Radio’s audience growth strategy across all markets and platforms.
• Defines and operationalize digital engagement and performance metrics.
• Collaborates with the Head of Programming Strategy, Market Managers, and Program Directors to align local execution with company-wide strategies.
• Establishes scalable, repeatable growth frameworks for use across markets.
• A strategic partner to enhance show strategy, format execution, and content direction.
• Develops structured coaching system and performance scorecards for talent and shows.
• Elevates on-air talent into multi-platform brands, including audio, social, video, and podcast.
• Leads talent recruitment, succession planning, and maintains an active talent pipeline.
• Identifies cross-market collaboration opportunities to expand brand scale and audience reach.
• Fosters a culture centered on accountability, feedback, and continuous improvement.

Requirements

• At least 10 years of senior-level experience in radio programming, content strategy, or audience growth leadership across multiple competitive markets.
• Demonstrated proficiency in elevating on-air talent and building high-performing shows across formats.
• Proven experience working with local programming leaders to improve ratings and audience engagement.
• Deep expertise in Nielsen PPM and digital analytics platforms, with a track record of leveraging insights for performance improvements.
• Experience leading multi-platform distribution strategies, including broadcast, streaming, podcasting, social, and video.
• A record of driving measurable audience growth across platforms.
• Strong background in managing creative teams and influencing cross-functional stakeholders.
• Experience building content P&L business cases and evaluating ROI for new initiatives.
• Adept in talent negotiation and managing external content partnerships.
• Comprehensive understanding of FCC rules and broadcast compliance requirements.

Preferred

• Experience leading top-rated stations across multiple formats and markets
• Demonstrated ability to modernize legacy brands for digital relevance
• Experience in developing scalable talent ecosystems and digital franchises
• Proven success in building enterprise frameworks that enhance local execution
• Experience leading change and transformation within performance-driven organizations
• Bachelor’s degree in marketing, communications, or another relevant field