VP, Audience & Content Growth

Atlanta, GA (Unknown)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive and own CMG Radio's cross-market audience growth and multi-platform content strategy at the VP level.

  • Owns the audience growth strategy and scalable frameworks across markets.
  • Must-have: 10+ years in senior radio programming and audience growth leadership.
  • Standout: Proven multi-platform distribution experience (broadcast, streaming, podcasting, social).

Job Description

Responsibilities

  • Develops and leads CMG Radio’s audience growth strategy across all markets and platforms.
  • Defines and operationalize digital engagement and performance metrics.
  • Collaborates with the Head of Programming Strategy, Market Managers, and Program Directors to align local execution with company-wide strategies.
  • Establishes scalable, repeatable growth frameworks for use across markets.
  • Develops structured coaching system and performance scorecards for talent and shows.
  • Elevates on-air talent into multi-platform brands, including audio, social, video, and podcast.
  • Leads talent recruitment, succession planning, and maintains an active talent pipeline.
  • Identifies cross-market collaboration opportunities to expand brand scale and audience reach.
  • Fosters a culture centered on accountability, feedback, and continuous improvement.
  • Expands distribution beyond traditional broadcast to include streaming, podcasting, video, social, and emerging platforms.
Cox Media Group logo

Cox Media Group

Driven by the energy and passion of our people, Cox Media Group (CMG) is creating innovative ways to deliver news and information, tell compelling stories and hold the powerful accountable. In short, we exist to inform, entertain and elevate our audiences and communities. When combined with our integrated market strategy and cross-platform advertising solutions, this positions us well to build the future of media. As an award-winning team of broadcasters, journalists, digital media experts, publishers and account executives, we reach more than 50-million Americans weekly in more than 20 markets. And, with a full suite of local, regional and national advertising solutions, we offer unmatched reach for businesses, and unrivaled opportunity for our employees. So, connect with us today, and let’s build the future of media.Cox Media Group is an Equal Opportunity Employer.

Founded in 2009
Atlanta, Georgia, USA
1.4K employees (651 in marketing)

Traffic Signals

Monthly Visitors
46.9K
Traffic Source Mix
Search
23.2%
Direct
62.1%
Referral
12.1%
Social
2.3%
Paid
0.2%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
544 (39% of company)
Median Career Experience
16 years
Median Tenure
10.1 years
Marketing Roles Posted (Last 30 Days)
2

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