Responsibilities

• Lead end-to-end management of virtual events and webinars, ensuring all timelines and objectives are met.
• Coordinate virtual event and webinar workstreams and develop tactical plans to achieve established goals.
• Cultivate strong cross-functional relationships with teams such as Product Marketing, Campaigns, Brand, Social, Paid Media to ensure alignment and successful outcomes.
• Leverage and improve upon established processes, templates, and best practices for virtual event and webinar execution.
• Lead the virtual events and webinars calendar and content calendar logistical planning.
• Develop content for virtual event and webinar-related social media posts, webpages, emails, and other communication channels.
• Implement and optimize email campaigns promoting virtual events and webinars using marketing automation platforms.
• Preferred experience with On24 virtual platform.
• Track and analyze the effectiveness of virtual events and webinars, making data-driven optimizations.
• Generate reports using SalesForce to measure content performance and overall campaign success for virtual events and webinars.
• Perform other related duties as assigned.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field.
• 6+ years of experience in B2B Marketing.
• Expertise in SalesForce.
• Shown success in managing virtual events and webinars, as well as in-person events.
• Experience with On24 virtual platform and customer engagement hubs.
• Strong project management experience, with the ability to effectively manage multiple projects simultaneously.
• Knowledge of marketing principles and strategies.
• Strong written and verbal communication skills.
• Demonstrated ability to plan and implement marketing campaigns.
• Exceptional organizational skills and attention to detail.
• Effective time management abilities and the capacity to meet deadlines.
• Proficiency with SalesForce CRM.
• Meticulous attention to detail and strong critical thinking skills.
• Ability to adapt quickly to various situations and work well in a team environment.
• At least 18 years of age
• Legally authorized to work in the United States

Preferred

• Preferred experience with On24 virtual platform.

Benefits

• This is not directly included as a benefit line but the description mentions a Total Rewards Package and benefits like medical, dental, vision, 401(k), employee stock grants, employee stock purchase plan, paid time off, paid holidays, parental/family leave, family building benefits, discounts, and more.