Video Game Industry B2B Marketing Director at Huqiao Games | USA

Huqiao Games

Video Game Industry B2B Marketing Director

USA (Remote)

Salary Not AvailableDirector/Executive3+ years expContract

Posted 4 months ago

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Job Summary

Lead B2B marketing for Huqiao Games, directing strategy and execution to attract game publishers and studios.

Own development and execution of B2B marketing programs for publishers and studios.
Must-have: 3+ years in video games or B2B marketing with proven strategy delivery.
Standout: Ability to combine market entry, content, and partnerships to drive demand.

Job Description

Responsibilities

Develop and execute B2B marketing strategies targeting game publishers and studios
Create industry-focused content: case studies, whitepapers, thought leadership, and campaigns
Drive qualified lead generation (MQLs & SQLs) from B2B clients
Collaborate with industry analysts, consultants, and partners

Requirements

3+ years experience in the video game industry, B2B services, or industry marketing
Proven ability to develop and execute B2B marketing strategies
Strong understanding of publishers’ and studios’ business needs
Available during US or EU business hours
Chinese language skills a plus, but not required

Preferred

Chinese language skills a plus, but not required

Benefits

$3,000 USD/month base salary (pro-rated) + performance-based bonuses
Flexible, fully remote work
Autonomy to lead strategy and execution in a fast-growing global company

Huqiao Games

With China representing over 50% of Steam's global userbase, HUQIAO serves as the essential connection between Western publishers and the world's largest gaming market. Our holistic approach delivers results by combining cultural intelligence with data-driven strategies. We create customized solutions that resonate with Chinese players and convert to wishlist and sales, activating the full potential of the market.Our Comprehensive Solutions:• Strategic Market Entry & Positioning • Influencer Campaigns (Bilibili, Douyin) • Community Building & Management • Social Media Marketing • Content Localization & Cultural Adaptation • Publishing Partnerships Partner with HUQIAO and transform the East-West gap into your competitive advantage.

Founded in 2021

Hong Kong, Hong Kong SAR

10 employees (5 in marketing)

www.huqiaogames.com