Video and Creative Lead at IMPACT | Cheshire, CT | $85K/yr – $95K/yr

IMPACT

Video and Creative Lead

Cheshire, CT (Hybrid)

$85K/yr – $95K/yrSenior LevelFull time

Posted 5 months ago

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Job Summary

Drive end-to-end video production from concept to publish, turning video into a revenue asset for marketing and sales.

Must-have: Own and execute weekly 3-5 high-quality videos aligned to brand
Standout: Manage YouTube channel, Shorts, and paid video campaigns with pre-production rigor

Job Description

Responsibilities

lead the strategy and execution of video content that aligns with our brand standards, supports revenue growth, and strengthens our market positioning
pre-production, scripting, filming, editing, managing creative assets across our website, social channels, podcast, and paid ads, analyzing and reporting, and maintaining all video equipment
own the video strategy in our company, you will set the standard for quality, alignment, and performance, ensuring video is a revenue-driving asset across marketing and sales
transport, setup, and operation of equipment, and assisting with staging, set preparation, and dressing
be the visual execution partner to marketing leadership and executive vision, translating ideas into compelling, on-brand video content that drives engagement and reduces reliance on reactive feedback cycles
own IMPACT's YouTube channel (including weekly long-form video production, Shorts creation and distribution), and paid video ad campaigns
own both the craft and the operational clarity required to produce 3-5 high-quality videos per week consistently, with minimal rework and strong alignment to brand standards
collaborate with the marketing team and directly with the CEO to translate executive vision into clear creative direction and final execution, reducing revision cycles through strong pre-production planning and alignment
Includes: Consistent filming, production and publishing cadence across our YouTube channel and for our podcast without bottlenecks
Prepare for filming at our annual events 2x a year with thorough shot lists and planning

Requirements

- Determine what camera equipment is necessary and obtain equipment if needed
- Transport, set up, and operate various production equipment, including cameras, audio and video recorders, lighting equipment, props, and microphones for location and studio production
- Own and execute the principles of Marcus Sheridan's Endless Customers (formerly They Ask, You Answer) for video content
- Operate and maintain proper levels and calibration of cameras, audio and video recorders, and other production equipment
- Use AI to assist in areas of video production, including, but not limited to: leveraging tools, optimizing the production process, automatic color correction, audio enhancements, and smart editing
- Collect b-roll footage, as well as interviewing appropriate staff and/or clients, and use AI to generate content for use in videos.
- Collaborate with the content manager and ads specialists to ensure video content is optimized, packaged, and distributed effectively across social platforms
- Work closely with sales and services teams to determine video topics and how to prioritize what to film and produce
- Maintain consistent project management and processes that will allow you to create 3-5 videos a week consistently.
- Comfortable with being the on-camera talent for our podcast, YouTube, social media, ads, and website videos
- Ability to work with subject matter experts and prepare them for being on-camera
- Create, upload, optimize, and report on both long-form and shorts content for our YouTube channel
- Deep understanding of YouTube retention strategy, packaging (hooks/titles/thumbnails), and analytics-driven iteration.
- Own all aspects of production, including, but not limited to:
- Pre-production scripting and collaboration
- Production setup, execution, and striking
- Post-production editing and publication
- Reporting on the effectiveness of video content
- Maintain our video hosting platform and best practices
- Stay up to date on the latest video technologies, how to use them, and own the implementation of them in our company

Preferred

Bonus Points if: You have a proven track record producing paid video ads that generated measurable ROI (CTR, CPA, etc.)
You have contagious enthusiasm that makes others around you light up when you enter the room
You are obsessed with improving your skills, learning every day, and embracing new technology (like AR, VR, etc.) as it develops
You love feedback and are a major team player
You have an entrepreneurial spirit, and therefore treat the position as if it were your own company
You're awesome. And because you're awesome, we absolutely want you to be a part of the team at IMPACT

Benefits

This position offers a competitive salary range of $85,000-$95,000, based on experience, with additional incentives on top of the base salary.
IMPACT provides a comprehensive benefits package, including:
- Health, vision, and dental coverage
- 401(k) with company match
- Paid time off and a flexible work schedule
- Paid parental leave to support your growing family

IMPACT

At Impact, we specialize in helping businesses unlock growth through powerful, performance-driven sales and marketing solutions. Our mission is to bridge the gap between strategy and execution—creating systems that drive leads, close deals, and build brand loyalty.We go beyond tactics. We immerse ourselves in your business, understand your goals, and act as an extension of your team. We believe great growth comes from collaboration, consistency, and a deep understanding of your customer journey.

New York, New York, USA

287 employees (28 in marketing)

www.shapeyourimpact.com