Responsibilities

• Translate business priorities and product strategy into compelling, repeatable video formats that support brand, demand generation, and customer engagement goals.
• Ideate and script original content including product promotional videos, executive and employee storytelling, explainer videos, branded campaigns, and documentary-style pieces.
• Serve as creative lead on video projects from concept through delivery.
• Own the full production lifecycle: creative brief development, scripting, pre-production planning, producing/directing, and overseeing post-production.
• Manage external production houses, agencies, and freelance talent to ensure on-time, on-budget delivery.
• Partner closely with Product, Technology, Communications, and other cross-functional stakeholders to align messaging and ensure technical accuracy.
• Build and manage a scalable pipeline of video assets.
• Develop templates, playbooks, production guidelines, and standardized workflows to enable efficiency and consistency.
• Establish and maintain a vetted network of freelance editors, motion designers, and production partners.
• Set the standard for AI-integrated video workflows within marketing.
• Test, evaluate, and recommend emerging AI tools to enhance production efficiency while maintaining high creative quality.
• Generate polished, professional AI-assisted video assets with strong visual consistency and brand alignment.
• Develop best practices for responsible and effective AI use in video production.
• Create content optimized for digital and social platforms, with deep knowledge of platform-specific best practices, formats, trends, and algorithms.
• Ensure video content is tailored for LinkedIn, YouTube, Instagram, and other key distribution channels.