Vice President/Vice President Group Manager, Cultural Strategy - Brand Marketing Group at M Booth | New York City, NY | $136K/yr – $199K/yr

M Booth

Vice President/Vice President Group Manager, Cultural Strategy - Brand Marketing Group

New York City, NY (Hybrid)

$136K/yr – $199K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the high-end brand relationship and steer culture-driven campaigns for luxury clients, combining trend forecasting with hands-on influencer activations and cross-functional leadership.

Responsibilities: Lead culture-forward campaigns, manage a full team, and secure stakeholder buy-in across luxury brands.
Responsibilities: Build strategic recommendations and sell-in programming that blends PR, social, and influencer activations.
Responsibilities: Track trends and competitive movements to craft nimble, one-of-a-kind brand plays across multiple channels.

Job Description

Lead top consumer brands in food, beauty, beer, luxury spirits or beverages brands that activate in culture, from Aspen to Art Basel, Coachella to F1 and the US Open
Be client relationship lead, and serve as a trusted voice and advisor
Dissect client business objectives/goals and craft strategies that achieve those goals in a disruptive fashion
See the future - ID the trends, people, brands that are relevant and complement the clients and work we do
Develop strategic recommendations and sell-in programming
Manage a team and all workflow across the full account, including overseeing all programs and managing the budgeting and staffing of the business
Strengthen relations with and bring relevant tastemakers, brand partners and influencers in to the fold of brands on an programmatic and ad hoc basis
Report on competitive brand and lifestyle trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends

We are looking for someone based in NYC or LA
8-10+ years of marketing experience; experience working on luxury brands ideal
Solid foundation in public relations – both traditional media and digital
Proven ability to lead projects, communicate effectively, think strategically and build of-the-moment and future-forward collaborations that transcend culture
Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
Experience with tastemaker/influencer ID, negotiation and activation management
Ability to counsel and provide ongoing strategic POVs
The ideal candidate will have a solid foundation in consumer marketing specifically: traditional public relations, large integrated programming, social strategy, and influencer marketing (paid and organic)
Ability to command a room and get stakeholder buy-in from multiple channels
Ability to travel and be in person with clients in their office, at events, and activations (this is required)

A workplace that’s alive with courage, ideas, respect and humanity
Professional growth and development programs to help advance your career
Comprehensive health care and wellness plans for your entire family
A 401(k) Savings Plan and Flexible Spending Accounts
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits

M Booth

A full-service healthcare communications agency built to help organizations and brands challenge norms, drive results and improve health.Follow us on IG! instagram.com/mboothhealth

Founded in 1992

New York, New York, USA

76 employees (26 in marketing)

mboothhealth.com