Vice President, U.S. Business Marketing

New York, USA (On-site)

$125K/yr – $170K/yrDirector/ExecutiveFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive marketing strategy for RBC Capital Markets’ core products and RBC Clear, aligning with senior leadership and cross-product growth.

  • Own U.S. marketing for GIB core products and key sectors
  • Must-have: 10+ years in B2B financial services marketing targeting corporate and sponsor clients
  • Standout: Cross-product, cross-region initiatives with global teams

Job Description

Responsibilities

  • Own U.S. marketing strategies for GIB's core capital markets products, M&A, ECM, DCM, and Project Finance, plus key sectors.
  • Must-have: 10+ years of B2B financial services marketing targeting corporate and financial sponsor clients.
  • Standout: Cross-product and cross-region initiatives with global teams to maximize growth.

Requirements

  • 10+ years of B2B financial services marketing experience targeting corporate and financial sponsor clients, with demonstrated success in investment banking, capital markets, commercial banking, cash management, or related institutional financial services
  • Proven track record developing positioning frameworks, sales enablement programs, and integrated marketing campaigns that drive client adoption and measurable business results
  • Experience creating sales enablement materials and marketing content for complex financial products
  • Bachelor's degree in Marketing, Communications, Business, or related field
  • Exceptional written and verbal communication skills with the ability to translate complex capital markets and banking products into clear, client-focused narratives
  • Strong executive presence and relationship management skills with proven ability to build partnerships with senior business leaders and influence across organizational levels
  • Strong analytical and problem-solving abilities with demonstrated capability to interpret data, measure marketing effectiveness, and optimize performance
  • Proven ability to manage multiple priorities simultaneously across different business lines and deliver results in dynamic, fast-paced environments
  • Excellent project management and interpersonal skills with the ability to collaborate effectively across organizational levels and business units

Preferred

  • Familiarity with marketing technology platforms and digital analytics tools

Benefits

  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
  • Leaders who support your development through coaching and managing opportunities
  • Ability to make a difference and lasting impact

Marketing Team

Marketing Roles Posted (Last 30 Days)
2