Responsibilities

• Develop and lead the US brand strategy, ensuring alignment with enterprise brand direction and US business priorities.
• Define and evolve brand positioning, messaging, and value proposition to support awareness, consideration, and trust among target audiences.
• Ensure consistency and quality of brand application across campaigns, channels, client touchpoints, and communications.
• Identify opportunities to strengthen CIBC’s reputation and presence in the US market through differentiated brand and storytelling strategies.
• Lead the development and execution of integrated marketing programs that support business growth, client acquisition, engagement, and retention.
• Oversee multi-channel marketing initiatives across all the channels such as digital, social, email, events, sponsorships, content, paid media.
• Partner with business leaders and functional teams to translate business priorities into effective marketing strategies and campaigns.
• Monitor marketing effectiveness and optimize plans based on performance, insights, and evolving business needs.
• Lead strategic communications planning for the US business, including internal and external communications initiatives.
• Provide communications counsel to senior executives and support executive messaging, speaking opportunities, and leadership visibility.

Requirements

• University degree in Marketing, Communications, Business, Journalism, Public Relations, or a related field; advanced degree considered an asset.
• Extensive senior leadership experience in brand strategy, marketing, communications, or corporate affairs, preferably within a complex, matrixed organization.
• Strong knowledge of integrated marketing, brand management, executive communications, and stakeholder engagement.
• Demonstrated experience developing and executing strategic communications and marketing programs that drive measurable business outcomes.
• Strong business acumen and ability to align brand and communications strategies with enterprise and line-of-business priorities.
• Excellent communication and presentation skills, with the ability to translate complex ideas into clear, compelling messaging.
• Strong relationship management and influencing skills, with the ability to work effectively across senior leadership teams and cross-functional partners.
• Experience managing agency relationships, budgets, governance processes, and performance measurement.
• Strong leadership capability, including experience building and developing high-performing teams.
• Financial services experience is preferred, with knowledge of regulated environments and reputational risk considerations considered an asset.

Benefits

• We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.
• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
• Subject to plan and program terms and conditions