Own and steer strategic entertainment PR across a portfolio of accounts, shaping messaging, executive counsel, and crisis response while growing a high-performing team and cross-functional campaigns.

• Portfolio leadership: advise on reputation, crisis, and media in high-stakes situations across entertainment, sports, kids & family, and financial sector clients.
• Campaign ownership: develop and execute integrated communications programs aligned with business objectives and brand identity.
• Executive comms: lead message development and media training for C-suite executives, talent, and public-facing spokespeople.
• Relationship building: cultivate deep journalism, booker/producer, and content-creator networks across media types.
• Earned media opportunities: identify and secure coverage across print, digital, broadcast, and podcasts to advance client narratives.
• Press materials: oversee pitches, releases, talking points, op-eds, and long-form content development.
• Crisis and reputation counsel: provide executive-level guidance on handling sensitive issues and fast-moving media scenarios.
• Team leadership: manage and mentor directors, managers, and coordinators to foster excellence and professional development.
• New business collaboration: partner with agency leadership to pitch prospects and expand existing client relationships.
• Cross-functional collaboration: work with PMK and ACC teams to deliver integrated campaigns and amplify impact.

Navigate nuanced communications needs across diverse sectors and provide proactive, forward-thinking counsel while staying aligned with client goals and cultural context.