Responsibilities

• Oversee all planning and execution of complex client programs to meet business objectives and identify significant opportunities to grow existing business
• Think strategically across account teams, practice areas and regions with executive-level perspective
• Consistently provide clients with proactive, high-level ideas that maximize digital results and anticipate market shifts
• Serve as the agency's senior digital expert, with authority to speak on paid social, executive eminence, social listening, and advanced data analysis for both internal and executive client-facing presentations
• Lead execution across specialty areas including building sophisticated social listening strategies, managing complex paid social campaigns, and advising on C-suite executive social strategies
• Identify and lead major upsell opportunities for clients, collaborating with senior leadership on strategic growth initiatives
• Recognize and drive opportunities to expand clients' social/digital programs/business, including developing digital strategies for traditional PR clients
• Lead new business development efforts, including RFP strategy and pitch presentations
• Drive annual digital planning processes, leading both creative and strategic elements with deep knowledge of user behavior and digital interception points
• Develop and deliver comprehensive executive-level reports combining social listening insights, performance analytics, and strategic recommendations

Requirements

• 8 to 10 years of experience managing social and digital channels for clients/brands, developing content plans and strategy, and creating and managing social media campaigns
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) with advanced Excel capabilities
• Advanced expertise in social media management tools (e.g. Sprout Social, Sprinklr) and social listening/analytics platforms (e.g. Quid, BrandWatch, Meltwater)
• Proven experience managing senior clients and providing strategic recommendations at the executive level
• Deep experience developing creative channel and content strategies for both owned channels and paid media campaigns across multiple platforms
• Extensive experience managing and developing senior team members
• Executive social communications and thought leadership experience
• Social listening experience
• Knowledge of KOL/influencer marketing, employee advocacy planning, and digital ecosystem management
• Strong background in data analysis, performance metrics, and executive-level reporting

Benefits

• a hybrid work model;
• a “work from anywhere in the US” policy (up to four weeks a year);
• a year-round staff training and development curriculum;
• a staff-led Action Group dedicated to DEI excellence in the agency and industry (DEI statement here)
• Perks? We have perks. When you work at HUNTER, you can expect Bring Your Parents (And Kids) to Work Days, regular volunteer Days of Service, mid-day Cupcakes and Cocktails mixers and epic Halloween and holiday parties.