Responsibilities

• Lead for portfolio of key digital innovation health accounts, setting strategic direction and ensuring best-in-class delivery
• Advise clients across medtech, medical devices, diagnostics, digital health platforms, health IT, connected care, remote patient monitoring, AI/ML-enabled health solutions, and health technology innovation
• Define and oversee integrated communications strategies that build brand authority, trust, and long-term market leadership for digital health and medtech innovators in a highly regulated, fast-evolving space
• Provide executive-level counsel on messaging, positioning, reputation management, issues and crisis response, and technology-to-story narratives
• Guide teams in translating complex clinical, engineering, and health technology concepts into clear, compelling, and business-relevant stories for executive, clinical, patient, and mainstream audiences
• Own senior client relationships, acting as a trusted advisor and escalation point while ensuring client satisfaction, retention, and expansion
• Identify and drive organic growth opportunities across existing accounts, including expanded thought leadership, research-driven storytelling, and executive visibility programs tied to digital health innovation
• Oversee financial performance for assigned accounts, including budgets, forecasting, staffing models, and margin management
• Contribute to Highwire's point of view on digital health and medtech trends, including AI in healthcare, interoperability, health data and cybersecurity, regulatory developments (FDA digital health/SaMD pathways), and market shifts in health technology
• Maintain and deepen relationships with top-tier health tech, digital health, medtech trade, business, and policy media, as well as analysts and key industry influencers
• Oversee thought leadership programs grounded in product innovation, clinical validation, health technology research, and data-driven insights
• Guide executive visibility strategies, including media training, keynote placements, bylined content, and conference speaking opportunities for CTOs, CMOs, Chief Medical/Digital Officers, and other digital health executives
• Support integrated amplification strategies across earned, owned, and social channels to extend the reach of product launches, clinical/technology milestones, and executive commentary
• Represent Highwire and its clients at major digital health and medtech industry events (e.g., HIMSS, HLTH, ViVE, CES Digital Health, and relevant medtech/health IT forums)
• Lead, mentor, and develop account teams, setting a high standard for strategic thinking, client service, and quality
• Support team growth through recruitment, coaching, performance management, and professional development
• Play a key role in new business development, contributing to pitch strategy, proposal development, and client presentations focused on the digital health and medtech space
• Partner with agency leadership and peers to support Highwire's Digital Innovation go-to-market efforts within the Health practice
• Contribute to agency marketing initiatives, including award submissions, case studies, and promotion of proprietary digital health research and insights
• Champion Highwire's culture of inclusion, empowerment, collaboration, and continuous improvement, and uphold the firm's commitment to DIBs (Diversity, Inclusion & Belonging)

Requirements

• 10+ years of PR or strategic communications experience, with significant agency leadership experience (required)
• Required: Deep, direct experience leading communications for medtech and digital health companies, including medical devices, diagnostics, digital health platforms, health IT, or connected health technology
• Proven success owning and scaling integrated communications programs for complex, high-growth digital health and medtech clients
• Strong command of the health tech and medtech media landscape, analyst community, and industry influencers covering digital health innovation
• Solid understanding of the regulatory and compliance environment governing digital health and medtech communications, including FDA digital health/SaMD pathways, FTC, HIPAA, and relevant industry codes
• Exceptional strategic writing, editing, and storytelling capabilities, with the ability to translate complex technology and clinical concepts into narrative
• Demonstrated experience providing executive-level client counsel and managing senior stakeholder relationships, including C-suite and board-level engagement at technology and health companies
• Track record of building, mentoring, and retaining high-performing teams
• Strong business acumen, including experience with forecasting, resourcing, and revenue growth
• Experience supporting and winning new business in a competitive agency environment
• Confident, collaborative, and decisive leader with a passion for digital health innovation and improving patient outcomes through technology
• Thrives in a fast-paced, high-growth environment while balancing strategic and operational priorities

Benefits

• Competitive salary with merit-based opportunities for growth
• Flexible hybrid work model tailored to your schedule and lifestyle
• Generous vacation policy, including extended summer and winter breaks
• Early log-off on Fridays through our Empower Hours program
• 401(k) plan with employer matching
• Comprehensive medical, dental, and vision coverage, plus FSA options
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset stipend for books, events, or learning experiences
• Monthly technology reimbursement
• Wellness benefit program for mental and physical health
• 501c3 donation matching program
• Mentorship and ongoing professional development opportunities
• Monthly recognition and team celebrations
• Employee referral and new business referral bonuses
• Quarterly Highwire events and team gatherings
• Dog-friendly office environment
• A supportive, inclusive, and collaborative workplace where you can grow and do your best work